Nehru Zoological Park: Bear

Drive-through safari at Nehru Zoological Park.

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Executive Creative Director: Sumanto Chattopadhyay
Senior Creative Directors: Heeral Akhaury, Sukesh Kumar Nayak
Art Directors: Heeral Akhaury, Purwa Sali
Copywriter: Sukesh Kumar Nayak
Photographer: Photolibrary
Retoucher: Imagerom
Account Directors: Avni Pujara, Punya Pally


morse's picture
16637 pencils

It's cute, but I've seen something similar before.

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morse's picture
16637 pencils

Thanks! That's it.

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jagadeesh's picture
747 pencils

yeah.those are almost similar but i think these are funny and nice...

chamindarathnayake's picture
379 pencils


Chaminda Rathnayake

luispiter's picture
2756 pencils

its the better....

livvy's picture
84 pencils


Keeping the right side of your head warm.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

this are better than the shortlisted ones cuz i "get it" a lil faster

MMDPS's picture
34 pencils

I checked out those other ads people are comparing it to; while I see where the line of comparison is drawn from, I kind of like this one better. There's more of a spontaneous position with the animal being at an off angle. Makes it feel more like a "oh-damn-look-what-jumped-on-the-hood" moment from the first person. The others lose me a bit because the animals are looking straight at you and it comes off as intense, I don't get the spontaneous "wow" zoo-only moment.

arke1's picture
237 pencils

Yea pretty much the same concept but this one has been executed much better.

MindDigger's picture
91 pencils

ok idea but very, very ugly execution
you could have smashed the bear a bit more elegantly

Dharmesh aka danny's picture
Dharmesh aka danny
334 pencils

It could heve been illustrated much better than this.

Dharmesh Padia

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