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16 comments

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

beautiful pictures in this campaign.
very nice layout.

addyhoch10's picture
addyhoch10
2592 pencils

i love these ads. very classy, very beautiful.
i'd love to see a different photo on no3. i love them.

philippertl's picture
philippertl
656 pencils

Lovely! Simple and beautiful. And it works on the target group

Fractal Rene's picture
Fractal Rene
65 pencils

nice and classy ads, I can see them exhibited in Lürzer's Archive.

ellehcimeo's picture
ellehcimeo
3522 pencils

this is exactly how i feel about beets. i am fully supporting these ads. they are a lovely example of complimenting the copy withought taking over with art direction. hazzah!

JTW926's picture
JTW926
184 pencils

beautiful ads, love them! great photography

chintan ruparel's picture
chintan ruparel
1516 pencils

wanna learn th art of making a classy ad...
this is how u do it..good job!

~ old habits die hard, older ones never do ~

creative420's picture
creative420
279 pencils

Love it. Awesome detailing.

hang-the-dj's picture
hang-the-dj
1262 pencils

I presented a campaign last week with the tagline 'Good, honest wines' with pretty much the same tone and idea as these (though based more around honest dinner party lines).

They didn't choose it (of course) but I doubt mine would have looked this nice.

drizae's picture
drizae
503 pencils

We had a campaign in NZ that had the line Good, honest chocolate for Whittakers. That was some fantastic work done.

Fail Harder.

hang-the-dj's picture
hang-the-dj
1262 pencils

Not sure if I've seen it, can you send me a link?

Yeah, it's certainly not a groundbreaking original concept but you can do interesting work with that idea, especially if it's got some kick-ass art direction. It's a copywriter's dream to have a long running campaign like that - I should have made my other campaigns really, really crap so they had to choose the good one. Next time...

Joe Harris's picture
Joe Harris
176 pencils

oh yeah - they had that campaign for a while - Saatchi Wellington did them. There were some ok print ideas as well.

addyong's picture
addyong
155 pencils

simple & nice! love it...

copywriter.txt's picture
copywriter.txt
828 pencils

Outstanding lines for a great concept.
Sasha Sanders, you made a good job.
Alain Proust, i still think that Ayrton Senna it's a lot better than you.

Rog's picture
Rog
6094 pencils

Gorgeous! I want a wine account, NOW!

>>>> That's not an ad. THIS is an ad.

WineLover's picture
WineLover

Francois, congrats to you and your team. What beautiful pieces of communication. Stunningly crisp photography, warmly crafted copy. Puts those agencies in northern California who pick up wine estate accounts simply to win awards to shame. Great work guys, keep it up.

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