Neenah Paper: Polar bear

Died 06/12/09 of complications arising from old age.
The most carbon conscious paper company on Earth.

Advertising Agency: Y&R Dubai, UAE
Chief Creative Officer: Shahir Zag
Creative Directors: Shahir Zag, Komal Bedi Sohal
Senior Account Director: Nadine Ghossoub

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9 comments

grafikaholic's picture
grafikaholic
23 pencils

Cool notion! A great way to give the sounding warnings to mankind!

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Lizaad's picture
Lizaad
146 pencils

Good

talkingisfree's picture
talkingisfree
2569 pencils

I like the approach and the style, but I'm not sure it works good.

Phil Lestino's picture
Phil Lestino
1670 pencils

Dead polar bear ...died of complications arising from old age....sad......now where can I buy some paper that would stop him living long enough to get complications?

WaZoo's picture
WaZoo
197 pencils

I thought weed was outlawed in Dubai?

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

Kiroux's picture
Kiroux
35 pencils

Mmmm, this ad could have been good, I understand that by buying their paper you can help the environment and thereby help nature run its course without interference. But if someone just browses through it and isn't concentrating, they would assume that the seal died because of global warming and the overindulgence of humans. It doesn't effectively give the message ... the meaning should be immediate.

CUTIEPIE's picture
CUTIEPIE
347 pencils

I think ur kindda being redundant here, the ad is trying to get us to use this paper to save the earth, why? cause one way or another, by global warming or pollution or WHATEVER, planet is dying. Any way its kindda long rout to get to the point!

ZaboZaboZabo's picture
ZaboZaboZabo
595 pencils

No good.

Tommy G.'s picture
Tommy G.
897 pencils

Ok, showing a dead (and cute) animal is true and fake at the same time. Close from our vision but still far from scientific facts.

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