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Egypt

Agency: 
Published/Aired: 
September 2010
Description: 

Print advertisment created by Change, Poland for Neckermann, within the category: Transport.

Go into the light. Last minute. Egipt, Sharm El Sheim.

Advertising Agency: Change Integrated, Warsaw, Poland
Creative Directors: Ryszard Sroka, Jakub Korolczuk
Art Directors: Jan Jakub Zielecki, Martin Winther
Copywriter: Tytus Klepacz

Comments (12)

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Highest Rated

Billoughsby's picture
Billoughsby
Activity Score 5142

Gallstones?

That's it.

morse's picture
morse
Activity Score 17660

I admit, I fail to understand the idea here...

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture
Guest

Does Neckermann really approved it? Where was it published?

CuriousPencil's picture
CuriousPencil
Activity Score 4225

My experience with Neckerman (packed cases, a gamble at a last minute desk in airport, went on a cheap beach holiday) is that they're all about the beach. Now they're punting the sun without the sea surrounds.

fadirahhal's picture
fadirahhal
Activity Score 235

Egypt sir, not Egipt!

everartz's picture
everartz
Activity Score 7609

in poland we write it like this "Egipt"

| everartz |

Dingleberry Jack's picture
Dingleberry Jack
Activity Score 246

So, why is the ad in English? This ad simply doesn't work.

lessismore's picture
lessismore
Activity Score 251

it looks like youre getting your very LAST travel…

reasonwhy's picture
reasonwhy
Activity Score 147

The light at the end of the tunnel is what you see when you pass away, right ?
In here, you're telling me by flying with your company, i'm just gonna die.

jackblack's picture
jackblack
Activity Score 2355

Where's Jack Mancer?

miko1aj's picture
miko1aj
Activity Score 3086

Trying veeeeery hard here. I like the idea "from darkness to light" travel", but this layout is not telling this at first glance. It's about dying unfortunately. Especially when you think that Pyramids are tombs actually.

Guest's picture
Guest

Its like a spiritual ad about going into the light once you die, but here i thought sharm -egypt will be your final destination because of sharks thing

Billoughsby's picture
Billoughsby
Activity Score 5142

Gallstones?

That's it.

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