Neckermann: Egypt

Go into the light. Last minute. Egipt, Sharm El Sheim.

Advertising Agency: Change Integrated, Warsaw, Poland
Creative Directors: Ryszard Sroka, Jakub Korolczuk
Art Directors: Jan Jakub Zielecki, Martin Winther
Copywriter: Tytus Klepacz
Published: September 2010

12 comments

morse's picture
morse
16466 pencils

I admit, I fail to understand the idea here...

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture
Guest

Does Neckermann really approved it? Where was it published?

CuriousPencil's picture
CuriousPencil
4227 pencils

My experience with Neckerman (packed cases, a gamble at a last minute desk in airport, went on a cheap beach holiday) is that they're all about the beach. Now they're punting the sun without the sea surrounds.

fadirahhal's picture
fadirahhal
235 pencils

Egypt sir, not Egipt!

everartz's picture
everartz
7611 pencils

in poland we write it like this "Egipt"

| Everartz |

Dingleberry Jack's picture
Dingleberry Jack
248 pencils

So, why is the ad in English? This ad simply doesn't work.

lessismore's picture
lessismore
251 pencils

it looks like youre getting your very LAST travel…

reasonwhy's picture
reasonwhy
143 pencils

The light at the end of the tunnel is what you see when you pass away, right ?
In here, you're telling me by flying with your company, i'm just gonna die.

jackblack's picture
jackblack
2328 pencils

Where's Jack Mancer?

miko1aj's picture
miko1aj
3098 pencils

Trying veeeeery hard here. I like the idea "from darkness to light" travel", but this layout is not telling this at first glance. It's about dying unfortunately. Especially when you think that Pyramids are tombs actually.

Guest's picture
Guest

Its like a spiritual ad about going into the light once you die, but here i thought sharm -egypt will be your final destination because of sharks thing

Billoughsby's picture
Billoughsby
5091 pencils

Gallstones?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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