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Near debt experience

Published/Aired: 
September 2007

Tags

Description: 

These ads by New Zealand Mint, specialists in bullion investments, encourage investors to include gold as part of their financial portfolios.

Advertising Agency: Republik Communications, New Zealand
Copywriter: Ravi Eshwar
Art Director: Greg Wylie

Comments (3)

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Highest Rated

alausa's picture
alausa
Activity Score 1420

andrej was right, 5 years ago, lol. :)

postman's picture
postman
Activity Score 951

"near debt experience", very cool line!

andrej dwin's picture
andrej dwin
Activity Score 937

cool, but let me ask a question: do kiwis know automatically what the purpose of this campaign was?
what I say is weren't it for the line under the ad explaining me what NZM is and what the ads wanted to do (encourage investors etc) I wouldn't really get it.
so my point is, for creativity's sake, the agency withdrew more info loaded copy from the ad. and that's why it's such nice prints. but on the other hand, I feel they should maybe have added at least a short line saying something like "Add gold to your portfolio" (of course is a better line).

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alausa's picture
alausa
Activity Score 1420

andrej was right, 5 years ago, lol. :)

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