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Neanderthal

Published/Aired: 
February 2008
Description: 

Whatever we touch.

Advertising Agency: McCann Erickson, Singapore
Executive Creative Director: Farrokh Madon
Art Director: Sin Eng Lee
Copywriter: Joseph Cheong
Photographers: Lai Choon How, Jarvis Lim, Jonathan Tay, Dean Zilwood, Getty Images
Retouchers: Chuiser Wong, Marvin Yang, Christopher Ng, Dave Phung

Comments (13)

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Highest Rated

JamurPutih's picture
JamurPutih
Activity Score 263

YES they did the shadow,
if you want to know, this ad is about the company that work on the digital company of the real ad.
this ad refers to http://adsoftheworld.com/media/print/wrangler_basic_cut_one

and the idea is that every work they did, they digital TOUCHed it, they make it gold.

so yes, they made the shadow.

next time you look before you judge someone you think that he is judging.

end of joy, enjoy

ivan's picture
ivan
everartz's picture
everartz
Activity Score 7609

Thanks ivan :D
--
Everartz

| Everartz |

TRICKY's picture
TRICKY
Activity Score 3954

"Goldmember"???

The man who stops advertising to save money is like the man who stops the clock to save time

underground's picture
underground
Activity Score 41

But who gets that link other than the advertising community?

ricklongo's picture
ricklongo
Activity Score 1244

It IS an ad for the advertising community. It's a retouching bureau.

Garg0yle's picture
Garg0yle
Activity Score 144

ERRRRR... the T.G. 'IS' the Advertising Community!

wahwah's picture
wahwah
Activity Score 120

trying too hard for a gold?

sold's picture
sold
Activity Score 3305

people here just dont get it.
they are trying to say: every ad work (whatever) they (we) participated (touch), gain some GOLD AWARD (the change in the references).
and they took 3 gold lions to make the campaign...

for me, this campaign is not bad, not good, more bad than good.

JamurPutih's picture
JamurPutih
Activity Score 263

i don't like the digital retouch
they even don't do the shadow right.
see the shadow under his feet?artificial...

end of joy, enjoy

Tomzwarts's picture
Tomzwarts
Activity Score 42

They didn't do anything about the shadow, thay only make hem gold, look before you judge.

JamurPutih's picture
JamurPutih
Activity Score 263

YES they did the shadow,
if you want to know, this ad is about the company that work on the digital company of the real ad.
this ad refers to http://adsoftheworld.com/media/print/wrangler_basic_cut_one

and the idea is that every work they did, they digital TOUCHed it, they make it gold.

so yes, they made the shadow.

next time you look before you judge someone you think that he is judging.

end of joy, enjoy

JamurPutih's picture
JamurPutih
Activity Score 263

...but i like the idea...

end of joy, enjoy

Fridgerator's picture
Fridgerator
Activity Score 458

Hasnt this been done for Orange Apple or something?

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The concept is only as good as the execution.

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