NCC Roads: Caterpillar

Roadtrip without us. Maintaining our parks.

Advertising Agency: Integral A/S, Copenhagen, Denmark
Creative Director: Niels Peder Ravn
Art Director: Patrick Chan
Copywriter: Niels Peder Ravn
Photographer: Carsten Zeidel
Finalization: Kira Begtrup Hansen
Published: October 2010

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7 comments

6928 pencils

Jaap GrollemanSaturday, January 8, 2011 - 06:39

It's too vague lol. These guys make roads and this is how it would look without them? Hmm.
Only rarely negative association works I think but not here.

http://jackmancer.com/
http://twitter.com/jackmancer/

1822 pencils

jackblackSunday, January 9, 2011 - 08:33

Horrible execution. Horrible concept.

1374 pencils

SdbMonday, January 10, 2011 - 02:10

Rubbish!

584 pencils

sureshbabuMonday, January 10, 2011 - 02:21

poor concept :)

www.creativevideoads.blogspot.com

2752 pencils

barcreativo.comMonday, January 10, 2011 - 10:27

i dont like

www.barcreativo.com

891 pencils

Jon-Paul MountfordMonday, January 10, 2011 - 12:50

Why do people keep doing this to sky's?
Sheesh !

www.jpmountford.com

18 pencils

ggautham007Tuesday, January 11, 2011 - 02:10

thumbs down

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