NCC Roads: Caterpillar

Roadtrip without us. Maintaining our parks.

Advertising Agency: Integral A/S, Copenhagen, Denmark
Creative Director: Niels Peder Ravn
Art Director: Patrick Chan
Copywriter: Niels Peder Ravn
Photographer: Carsten Zeidel
Finalization: Kira Begtrup Hansen
Published: October 2010

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7 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

It's too vague lol. These guys make roads and this is how it would look without them? Hmm.
Only rarely negative association works I think but not here.

jackblack's picture
jackblack
2230 pencils

Horrible execution. Horrible concept.

Sdb's picture
Sdb
1364 pencils

Rubbish!

suresh90's picture
suresh90
620 pencils

poor concept :)

luispiter's picture
luispiter
2756 pencils

i dont like

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

Why do people keep doing this to sky's?
Sheesh !

ggautham007's picture
ggautham007
18 pencils

thumbs down

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