NCC Roads: Caterpillar

Roadtrip without us. Maintaining our parks.

Advertising Agency: Integral A/S, Copenhagen, Denmark
Creative Director: Niels Peder Ravn
Art Director: Patrick Chan
Copywriter: Niels Peder Ravn
Photographer: Carsten Zeidel
Finalization: Kira Begtrup Hansen
Published: October 2010

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Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

It's too vague lol. These guys make roads and this is how it would look without them? Hmm.
Only rarely negative association works I think but not here.

jackblack's picture
2230 pencils

Horrible execution. Horrible concept.

Sdb's picture
1364 pencils


suresh90's picture
620 pencils

poor concept :)

luispiter's picture
2756 pencils

i dont like

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

Why do people keep doing this to sky's?
Sheesh !

ggautham007's picture
18 pencils

thumbs down

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