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Smells of the World, Countryside

Agency: 
Published/Aired: 
December 2011
Description: 

The smell is such an amazing sense that let you feel the different aromas of the world. The smell of good food, smell of a perfume, the smell of sea, or even the rain. When you nose is blocked, you can not feel anything. Nazol gives you relief from blocked nose and wake your nose up to all smells of the world.

Wakes your nose up to the smells of the world.

Advertising Agency: BBDO, Moscow, Russia
Creative Directors: Luis Tauffer, Andres Vergara
Copywriters: Luis Tauffer, Christian Balivet
Art Directors: Luis Tauffer, Teco Cipriano
Illustrator: Teco Cipriano

Comments (14)

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Highest Rated

agk's picture
agk
Activity Score 81

copy rocks

Amruta

Hadrons's picture
Hadrons
Activity Score 6017

love the slogan.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

hawaiian loop's picture
hawaiian loop
Activity Score 47

it's okay to be see-say.

strange days

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Beavers and rainbows. BEAVERS and RAINBOWS.

Love it.

atb2005's picture
atb2005
Activity Score 13561

I like the illustration style. Still, some of the things depicted in these images are quite random. A UFO. Seriously? What's the aroma of a UFO? A statue peeing on itself. And the big fail of this campaign is that its visuals communicate certain aromas which I would not care to wake my nose up to...

On a different note, not a single Russian name in the credits. That's funny.

kleenex's picture
kleenex
Activity Score 43505

nice art.

faisal forazi's picture
faisal forazi
Activity Score 12

like

Lazarus's picture
Lazarus
Activity Score 1536

Fun.

Seriously Crazy's picture
Seriously Crazy
Activity Score 638

the art is so cool..esp. the pigs sharing shit, damn funny!

Milan Solanki's picture
Milan Solanki
Activity Score 994

cool : )

advertising ninja's picture
advertising ninja
Activity Score 609

ehehe, i want to see this on a havaianas flipflop : ]

Lawson Hembree's picture
Lawson Hembree
Activity Score 444

Very fun campaign.

Would like to see the copy moved and enlarged a little bit. At least they did a good job of emphasizing that everything is going into the nose and not coming out.

veeleitao's picture
veeleitao
Activity Score 3

great artwork. great copy

jackblack's picture
jackblack
Activity Score 2350

Jack Black likey. Achoooooooo!

agk's picture
agk
Activity Score 81

copy rocks

Amruta

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