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Cycling

Agency: 
Published/Aired: 
March 2011
Description: 

Photographer: shutterstock.com

Very Confortable Sofas

Advertising Agency: JWT, Madrid, Spain
Executive Creative Director: Miguel Bemfica
Creative Directors: Juan García Escudero, Jaime Chavarri
Art Director: Néstor Santana
Copywriter: Carolina Piñeiro

Comments (22)

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Highest Rated

ace85le's picture
ace85le
Activity Score 3939

hahahaha. it's funny. but the execution is terrible.

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Cangrejo's picture
Cangrejo
Activity Score 9

the best.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice idea

esteb's picture
esteb
Activity Score 673

Don't get.

pez's picture
pez
Activity Score 1802

The sofa is so comfortable that you fall asleep very easyly...

Boxey's picture
Boxey
Activity Score 8881

...or the ad's so confusing that you fall asleep very easily.

Prof's picture
Prof
Activity Score 1449

sleep = unicorns?

wtf.

Quite really.

atb2005's picture
atb2005
Activity Score 13561

Wtf what? It's so simple a fifth grader would get it. People doze off, (sometimes) start dreaming. The unicorn depicted here is to denote a state of dreaming.. Nice ads.

Prof's picture
Prof
Activity Score 1449

3 times in a row? and unclear at that? i got but its just bad. or not done well enough.

please take your abysmally amateur opinions back to the slave pens you were spawned in.

Quite really.

atb2005's picture
atb2005
Activity Score 13561

This is not the fist time you didn't get a concept. Low IQ, I guess.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Hm I thought the unicorn was perhaps some painting on the wall or they where witching channels - seems like a great idea, that does leave some different impressions here though (looking at the comments).

bakamono's picture
bakamono
Activity Score 1002

I thought he was flipping tv channels or watching tv and falling asleep so half a sleep half awake thus changing back and forth.

because therefore it is

Kriativity's picture
Kriativity
Activity Score 416

exactly what i felt too!

AKesseli's picture
AKesseli
Activity Score 210

I blame the sleeping on the bike race he/she's watching, not the comfort level of the couch. I agree though, it is pretty hard to get. Maybe make the square into more of an eye shape? or Add a closing eyelid?

vote4pedro's picture
vote4pedro
Activity Score 4601

After reading the comments, I get it. But realistically, I think maybe one in a hundred consumers will get what they're trying to say. The problem is that they're trying to contrast TV with dreamlike images. TV in and of itself can be very dreamlike. So it comes across more as if they're flipping through channels.

dean viii's picture
dean viii
Activity Score 1686

fail

abake's picture
abake
Activity Score 1264

They could've just put the cover of The Return of the King Extended Edition DVD or something like that...

yoono's picture
yoono
Activity Score 115

Good job. BUT not that simple. because it was hard to understand what the unicorn means in the picture at first sight. NOW I get it after other people explained it.

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

i like this one to.

"If you are irritated by every rub, how will you be polished?"
— Rumi

KOWU's picture
KOWU
Activity Score 111

REALLY COOL IDEA. TERRIBLE ART-DIRECTION! 5/10

KOWU's picture
KOWU
Activity Score 111

REALLY COOL IDEA. TERRIBLE ART-DIRECTION! 5/10

spinsarah's picture
spinsarah
Activity Score 110

Dumb.

ace85le's picture
ace85le
Activity Score 3939

hahahaha. it's funny. but the execution is terrible.

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Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

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