22 comments

Cangrejo's picture
9 pencils
CangrejoWednesday, May 11, 2011 - 11:11

the best.

alexander_bickov's picture
3321 pencils
alexander_bickovWednesday, May 11, 2011 - 11:35

Nice idea

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esteb's picture
673 pencils
estebWednesday, May 11, 2011 - 12:02

Don't get.

pez's picture
1698 pencils
pezWednesday, May 11, 2011 - 12:14

The sofa is so comfortable that you fall asleep very easyly...

Boxey's picture
8951 pencils
BoxeyWednesday, May 11, 2011 - 12:25

...or the ad's so confusing that you fall asleep very easily.

Prof's picture
1495 pencils
ProfWednesday, May 11, 2011 - 12:24

sleep = unicorns?

wtf.

Quite really.

atb2005's picture
13639 pencils
atb2005Wednesday, May 11, 2011 - 12:37

Wtf what? It's so simple a fifth grader would get it. People doze off, (sometimes) start dreaming. The unicorn depicted here is to denote a state of dreaming.. Nice ads.

Prof's picture
1495 pencils
ProfThursday, May 12, 2011 - 05:25

3 times in a row? and unclear at that? i got but its just bad. or not done well enough.

please take your abysmally amateur opinions back to the slave pens you were spawned in.

Quite really.

atb2005's picture
13639 pencils
atb2005Thursday, May 12, 2011 - 09:09

This is not the fist time you didn't get a concept. Low IQ, I guess.

Jaap Grolleman's picture
6931 pencils
Jaap GrollemanWednesday, May 11, 2011 - 12:40

Hm I thought the unicorn was perhaps some painting on the wall or they where witching channels - seems like a great idea, that does leave some different impressions here though (looking at the comments).

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bakamono's picture
1028 pencils
bakamonoWednesday, May 11, 2011 - 14:48

I thought he was flipping tv channels or watching tv and falling asleep so half a sleep half awake thus changing back and forth.

because therefore it is

Kriativity's picture
424 pencils
KriativityThursday, May 12, 2011 - 03:48

exactly what i felt too!

AKesseli's picture
212 pencils
AKesseliWednesday, May 11, 2011 - 16:13

I blame the sleeping on the bike race he/she's watching, not the comfort level of the couch. I agree though, it is pretty hard to get. Maybe make the square into more of an eye shape? or Add a closing eyelid?

vote4pedro's picture
4641 pencils
vote4pedroWednesday, May 11, 2011 - 17:00

After reading the comments, I get it. But realistically, I think maybe one in a hundred consumers will get what they're trying to say. The problem is that they're trying to contrast TV with dreamlike images. TV in and of itself can be very dreamlike. So it comes across more as if they're flipping through channels.

dean viii's picture
1596 pencils
dean viiiWednesday, May 11, 2011 - 17:17

fail

abake's picture
1164 pencils
abakeWednesday, May 11, 2011 - 17:38

They could've just put the cover of The Return of the King Extended Edition DVD or something like that...

yoono's picture
113 pencils
yoonoWednesday, May 11, 2011 - 22:28

Good job. BUT not that simple. because it was hard to understand what the unicorn means in the picture at first sight. NOW I get it after other people explained it.

bhuvneshwar.chd's picture
997 pencils
bhuvneshwar.chdThursday, May 12, 2011 - 00:48

i like this one to.

"If you are irritated by every rub, how will you be polished?"
— Rumi

KOWU's picture
117 pencils
KOWUThursday, May 12, 2011 - 03:34

REALLY COOL IDEA. TERRIBLE ART-DIRECTION! 5/10

KOWU's picture
117 pencils
KOWUThursday, May 12, 2011 - 03:34

REALLY COOL IDEA. TERRIBLE ART-DIRECTION! 5/10

spinsarah's picture
110 pencils
spinsarahThursday, May 12, 2011 - 15:11

Dumb.

ace85le's picture
3941 pencils
ace85leThursday, May 12, 2011 - 23:03

hahahaha. it's funny. but the execution is terrible.

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