22 comments

Cangrejo's picture
Cangrejo
9 pencils

the best.

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice idea

esteb's picture
esteb
673 pencils

Don't get.

pez's picture
pez
1733 pencils

The sofa is so comfortable that you fall asleep very easyly...

Boxey's picture
Boxey
8885 pencils

...or the ad's so confusing that you fall asleep very easily.

Prof's picture
Prof
1453 pencils

sleep = unicorns?

wtf.

Quite really.

atb2005's picture
atb2005
13567 pencils

Wtf what? It's so simple a fifth grader would get it. People doze off, (sometimes) start dreaming. The unicorn depicted here is to denote a state of dreaming.. Nice ads.

Prof's picture
Prof
1453 pencils

3 times in a row? and unclear at that? i got but its just bad. or not done well enough.

please take your abysmally amateur opinions back to the slave pens you were spawned in.

Quite really.

atb2005's picture
atb2005
13567 pencils

This is not the fist time you didn't get a concept. Low IQ, I guess.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Hm I thought the unicorn was perhaps some painting on the wall or they where witching channels - seems like a great idea, that does leave some different impressions here though (looking at the comments).

bakamono's picture
bakamono
1006 pencils

I thought he was flipping tv channels or watching tv and falling asleep so half a sleep half awake thus changing back and forth.

because therefore it is

Kriativity's picture
Kriativity
418 pencils

exactly what i felt too!

AKesseli's picture
AKesseli
210 pencils

I blame the sleeping on the bike race he/she's watching, not the comfort level of the couch. I agree though, it is pretty hard to get. Maybe make the square into more of an eye shape? or Add a closing eyelid?

vote4pedro's picture
vote4pedro
4601 pencils

After reading the comments, I get it. But realistically, I think maybe one in a hundred consumers will get what they're trying to say. The problem is that they're trying to contrast TV with dreamlike images. TV in and of itself can be very dreamlike. So it comes across more as if they're flipping through channels.

dean viii's picture
dean viii
1676 pencils

fail

abake's picture
abake
1266 pencils

They could've just put the cover of The Return of the King Extended Edition DVD or something like that...

yoono's picture
yoono
115 pencils

Good job. BUT not that simple. because it was hard to understand what the unicorn means in the picture at first sight. NOW I get it after other people explained it.

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

i like this one to.

"If you are irritated by every rub, how will you be polished?"
— Rumi

KOWU's picture
KOWU
111 pencils

REALLY COOL IDEA. TERRIBLE ART-DIRECTION! 5/10

KOWU's picture
KOWU
111 pencils

REALLY COOL IDEA. TERRIBLE ART-DIRECTION! 5/10

spinsarah's picture
spinsarah
110 pencils

Dumb.

ace85le's picture
ace85le
3939 pencils

hahahaha. it's funny. but the execution is terrible.

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