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Hammock

Agency: 
Published/Aired: 
December 2008
Description: 

Print advertisment created by JWT, India for Nature Fresh, within the category: Food.

Advertising Agency: JWT, Mumbai, India
Creative Directors: Shammsunder Gooud
Art Director / Copywriter: Shammsunder Gooud
Illustrator: Vijay Nanaware
Photographers: Vijay Nanaware, Saumyata Kaushik

Comments (17)

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Highest Rated

Miss Copywriter 22's picture
Miss Copywriter 22
Activity Score 175

its a lite product remember...its levitating, up , up and away from the ad...

Guest's picture
Guest

Even If Iose weight, why would I want to sleep in a hammock made of cob web? This Nature Fresh product link to scenario constructed in nature is a bit extreme.
It's probably a good idea to think ideas through before execution and it's probably a better idea to run the ideas past a client before execution.
Would be curious to see the one off publication this ad was run in before the award shows.

Guest's picture
Guest

a cobwebbed idea...sick, sick, sick.

Guest's picture
Guest

One of these days we are just going to sell ideas and not products....I don´t even see the product.....
Maybe nature ate it !!!!

Mongoose's picture
Mongoose
Activity Score 4961

I totally agree with you... I don't understand why products gets squashed in one corner of the ad, which makes it very difficult to make a visual connection with the "big idea"

Make the logo Bigger and the black, Darker!

Mongoose's picture
Mongoose
Activity Score 4961

I totally agree with you... I don't understand why products gets squashed in one corner of the ad, which makes it very difficult to make a visual connection with the "big idea"

Make the logo Bigger and the black, Darker!

Guest's picture
Guest

Hahah, I love this one!

Guest's picture
Guest

i like the idea but it's still a little creepy.

Cocktails's picture
Cocktails
Activity Score 10

The product should be bigger, you can barely see it.

Guest's picture
Guest

Bhai yo ke hai???? jat bhudhi ko be yo...ghana ch***ap laage se!!!!

Guest's picture
Guest

ughhhhhh. why would a client want his product associated with cobwebs?

Guest's picture
Guest

didnt even get hammock.... I thought they had pole volted over the spider web???

Guest's picture
Guest

guys, seems u all dont get it. Personally I like the ad, its pretty. These guyz wanna mean, Eat lite, be lite so as you can even lay on the cobwebs.
Think it makes a great deal of sense!

Guest's picture
Guest

wow! thanks for enlightening us about what the ad actually means....and now even after seeing it from your perspective....it still makes S****sense..

jintokm's picture
jintokm
Activity Score 7

sick..sick

Guest's picture
Guest

good idea, bad execution

sunilcreates's picture
sunilcreates
Activity Score 166

out of idea!!

Miss Copywriter 22's picture
Miss Copywriter 22
Activity Score 175

its a lite product remember...its levitating, up , up and away from the ad...

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