Nature Fresh Cooking Oil: Hammock
Advertising Agency: JWT, Mumbai, India
Creative Directors: Shammsunder Gooud
Art Director / Copywriter: Shammsunder Gooud
Illustrator: Vijay Nanaware
Photographers: Vijay Nanaware, Saumyata Kaushik
Published: December 2008
17 comments
Even If Iose weight, why would I want to sleep in a hammock made of cob web? This Nature Fresh product link to scenario constructed in nature is a bit extreme.
It's probably a good idea to think ideas through before execution and it's probably a better idea to run the ideas past a client before execution.
Would be curious to see the one off publication this ad was run in before the award shows.
a cobwebbed idea...sick, sick, sick.
One of these days we are just going to sell ideas and not products....I don´t even see the product.....
Maybe nature ate it !!!!
I totally agree with you... I don't understand why products gets squashed in one corner of the ad, which makes it very difficult to make a visual connection with the "big idea"
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Dont tell mum I work in advertising, she'll think I play piano in a whore-house
I totally agree with you... I don't understand why products gets squashed in one corner of the ad, which makes it very difficult to make a visual connection with the "big idea"
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Dont tell mum I work in advertising, she'll think I play piano in a whore-house
Hahah, I love this one!
i like the idea but it's still a little creepy.
The product should be bigger, you can barely see it.
Bhai yo ke hai???? jat bhudhi ko be yo...ghana ch***ap laage se!!!!
ughhhhhh. why would a client want his product associated with cobwebs?
didnt even get hammock.... I thought they had pole volted over the spider web???
guys, seems u all dont get it. Personally I like the ad, its pretty. These guyz wanna mean, Eat lite, be lite so as you can even lay on the cobwebs.
Think it makes a great deal of sense!
wow! thanks for enlightening us about what the ad actually means....and now even after seeing it from your perspective....it still makes S****sense..
sick..sick
good idea, bad execution
out of idea!!
its a lite product remember...its levitating, up , up and away from the ad...