National Youth Council: The Net

Give a man a fish, and he'll live for a day. Give him the Net, and he'll live a lifetime.

The National Youth Council's Youth Expedition Project was launched to encourage volunteerism among youths. Since its inception, 13,000 individuals have embarked on over 600 community service projects overseas.

Advertising Agency: Grey, Singapore
Client Service: Betty Chia, Jimmy Teo
Creative Directors: Justin Lim, Koh Hwee Peng
Copywriters: Liew Ling-Hwei, Jeffrey Kwek
Art Director: Elsa Peck
Illustrators: Andy Yang, Cherie Tan
Photographer: Teo Chai Guan - Teo Studios
Retouchers: Evan Lim, Chris Tan - Magic3

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12 comments

Spanky's picture
Spanky
4891 pencils

if it weren't for grey, talentless creatives wouldn't get jobs in singapore.

julie orangutang's picture
julie orangutang
74 pencils

Next!!!

Guest's picture
Guest

hey julie. please stop posting comments. thank you.

gruppo6's picture
gruppo6

So many people involved for so little idea. Grey Singapore, maybe you should give the salaries of all those involved to a team who can come up with a decent ad. This campaign just waisted my time. FIVE TIMES!

bknowlden's picture
bknowlden
3647 pencils

Talentless? Come on guys, I agree that there isn't much of an idea, but they are nicely art directed.

Spanky's picture
Spanky
4891 pencils

they're visual diarrhea in my opinion. to each his own.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

If there's no single clear focus in the ad, be it a headline, a key visual or even a logo (yes, sometimes the logo can be part of an ad concept), then it falls under the category of "visual diarrhea" in my book as well.
I completely understand the target mindset and the look the creatives were going for. But man, this is just way too busy for my taste. A handful of the U.S. agencies are also guilty of constantly producing this type of work no matter what their client. And that's a shame...

Rog's picture
Rog
6094 pencils

ADV 101.

>>>> That's not an ad. THIS is an ad.

Guest's picture
Guest

Ok writing, nice graphic. But, I agree with Jet Propulsion Lab, it needs focus.

Albondiga's picture
Albondiga
96 pencils

I disagree with the hate mob on this one. It works.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I don't "hate" it. That's a pretty strong word if you ask me.
I'm not saying it doesn't work, either.
It just feels "all over the place" and sometimes I'm annoyed by it.
I usually like a lot of the work coming out of Singapore and UK because of their clean look. Their style of storytelling. Their taste in typography.
I felt a little disappointed when I found out this work was also from there...

kgeiger's picture
kgeiger
6843 pencils

Busy, busy, busy.

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