National Youth Council: Road
The road to progress stars with a road.
The National Youth Council's Youth Expedition Project was launched to encourage volunteerism among youths. Since its inception, 13,000 individuals have embarked on over 600 community service projects overseas.
Advertising Agency: Grey, Singapore
Client Service: Betty Chia, Jimmy Teo
Creative Directors: Justin Lim, Koh Hwee Peng
Copywriters: Liew Ling-Hwei, Jeffrey Kwek
Art Director: Elsa Peck
Illustrators: Andy Yang, Cherie Tan
Photographer: Teo Chai Guan - Teo Studios
Retouchers: Evan Lim, Chris Tan - Magic3