National University Hospital Blood Donation Centre: Lifeline
Agency: Leo Burnett, Singapore
Creative Director: Steve Straw
Art director: Weeloi
Copywriter: Cheelip
Illustrator: Felix Wang
Photographer: Ric Tang
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27 Comments
I love the Idea and the art direction.. simple strat to the point.
nicely done.
perfect and effective.
Crystal clear.
To come up with an idea is one thing. To actually pull it off is entirely another.
I've always had a deep respect for those skilled prop builders who "get it".
Beautifully art directed. Love the very lean copy, too.
In our progressively (and almost completely) wireless world, it's interesting how the phone cord visual never ceases to get the point across SO QUICKLY!
A piece of visual communication at its best.
And with that said, it never ceases to amaze me how many of these you see. nicely done, but this has to be the tenth one of these I've seen.
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brandon
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brandon
www.brandonknowlden.com
You got me there. I'm with you on that one.
great idea
good art direction. bang on
Pila
nice one
Sure, it's simple and gets the idea across. But as far as originality/insight goes, it's pretty lame. They just dipped the damn cord in blood, for crying out loud. Maybe a red phone cord would work better? Maybe...
maybe u need some serious tranfusion... and while you are at it let some blood to your brains too
hey don't be too harsh... so what ol chap didn't get it? cut some slack and let him grow!
Hadn't actually read the body copy. Have now. Stand by my original comment, though.
It makes sense, but it doesn't strike me as a brilliant idea. As I suggested before, maybe a red cord leading to a red phone and a line refering to the blood-supply emergency would work better...
Why not try constructive feedback rather than personal attacks, rubberstamp?
First of all, if you seriously think the phone cord is "dipped" in blood, you should go have your eyes checked.
I really hope you were visualizing your version of the ad (red phone cord attached to a red telephone) next to theirs as you were making your "brilliant" comment.
I seriously doubt if you understand the interaction/play between the visual and verbal elements within an ad. And how it makes a piece of communication engaging.
By showing just a red phone cord connected to a red phone, you're completely dismissing the visual play on the idea that their blood supply is running dangerously low.
I really want to hear your intelligent explanation of how your version works "better" conceptually than this one.
Your turn.
Do you even have any idea of what originality and insight mean??? Don't you see the blood inside the cord??? Don't you know that red phones are emergency lines, not blood donating lines??? Do you even think????
FER.
Touchy touchy. I thought this was a forum for discussing ads. I'm entitled to dislike it and I gave my reasons why. If you disagree, I'm happy to debate it, but not if you're gonna hurl pathetic schoolboy insults like "Get your eyes checked". I can see that it's meant to be clear, but given the white background, can you not see that some people (like me initially) saw it as a solid white cord dipped in blood? Maybe it's the AD, not my eyes.
The red phone thing was merely a suggestion. Now that I'm aware the phone cord's see-through, I agree it works better conceptually than what I offered. And yes, FER, I know that red phones are for emergencies. That's why I proposed it. The blood supply's running low. It's an emergency. Pretty straightforward.
Hey, you, over there at LB Singapore...
Did you publish this or it was just for the peasure of getting a 7+, huh?????
FER.
grt just grt
Good Ad. Old idea. Old Direction. Nothing New!
Slim dude...you better stop commenting on this ad. Everytime you are saying something...you are just screwing yourself. :-|
slim, from your name, you of all people should know that little is good...it's called minimalist.
But hey, since you want a red phone why not throw in a nurse clad in red, a red wall,
a red warning sign and of course this should be your favorite...a red faced patient who needs blood.
Make everthing idiot proof.
forgot to mention, this is a GREAT AD! period.
its what i love to see and do straight simple and convincing gr8 work steve
love it. this is exactly what i wanna do. it's simple (the idea is not simple though), effective, memorable. it's great
Cool, but I've seen a cool phone cord thing done for McDonalds phone orders many years ago which was simply fantastic.
Fail Harder.
http://adsoftheworld.com/media/print/lassa_helpline