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Published/Aired: 
April 2009
1499
Description: 

Print advertisment created by Ogilvy, South Africa for National Sea Rescue Institute, within the category: Public Interest, NGO.

Our volunteers are always on call.

Advertising Agency: Ogilvy Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Prabashan G. Pather
Copywriter: Sanjiv Mistry
Photographer: Guy Neveling

Comments (11)

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everartz's picture
everartz
Activity Score 7609

very nice!!!

| everartz |

CC3's picture
CC3
Activity Score 724

Good work indeed!

---------------------
Good is the enemy of great.

Guest's picture
Guest

bad quality

Guest's picture
Guest

bad quality indeed

But nice idea

alexander_bickov's picture
alexander_bickov
Activity Score 3279

This is the best idea I was seen today :) Moinid of the day

tirthomitro's picture
tirthomitro
Activity Score 2758

no dispute at all. this one's the finest of the lot.

they showed me a picture & i laughed
dignity has never been photographed

Sephi's picture
Sephi
Activity Score 139

good AD

soulsentwine's picture
soulsentwine
Activity Score 86

Bad quality is its style. I think The foggy/dirty shoot added picture a realistic tone.

Guest's picture
Guest

This is wat advertising shud be all abt... Creative Communication
kudos :)

Oussama Black Knight's picture
Oussama Black Knight
Activity Score 98

The best one
it rox :)

Inspiration exists, but it has to find us working

NatalieM's picture
NatalieM
Activity Score 1685

Wow. Yeah, that works well.

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