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National Sea Rescue Institute: 67

National Sea Rescue Institute: 67
Your rating: None Average: 5.5 (80 votes)

She's 67, because we're 40.
Sea Rescue. Saving lives since 1967.

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Published: December 2007

8 Comments

Sabupaul's picture 59 pencils
Sabupaul | Fri, 2008-01-25 01:46

Copy rocks!

sabupaul

ginevra's picture 25 pencils
ginevra | Fri, 2008-01-25 02:15

really like this ad coz of d awesome copy, but they should have made only one ad and not repeated the idea....coz such an ad (copy) strikes u just one time.

Pacific Blue's picture 335 pencils
Pacific Blue | Fri, 2008-01-25 11:11

This campaign WORKS!
Too many ads in my opinion.

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/// The clock is laughing in my face ///

scarfinati's picture 818 pencils
scarfinati | Fri, 2008-01-25 16:43

dzsoi agreed why choose 67 theres no connection and Id search for one

rajar's picture 91 pencils
rajar | Sat, 2008-01-26 07:33

Brilliant copy!

Rene Fractal's picture 1430 pencils
Rene Fractal | Sun, 2008-01-27 20:22

Good campaign, I'm not sure about the layout, but the idea, text and photography are really good.

the_capywriter's picture 5526 pencils
the_capywriter | Mon, 2008-01-28 05:37

Idd... why '67'??? Apart from that, they are saying they saved her when she was 27, right? Otherwise I don't see any connection...

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the_capywriter's picture 5526 pencils
the_capywriter | Mon, 2008-01-28 05:39

OK... wrong thinking... I admit ;)

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