National Sea Rescue Institute: 58

National Sea Rescue Institute: 58

She's 58, because we're 40.
Sea Rescue. Saving lives since 1967.

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Published: December 2007

Your rating: None Average: 5.4 (117 votes)

Comments

Submitted by 73dpi on Fri, 2008-01-25 01:33.

I love the simplicity in these. Great campaign!

Submitted by shawn.roos on Fri, 2008-01-25 02:54.

Nice one Cuanan. Copy at its most powerful.

Submitted by adamrich on Fri, 2008-01-25 09:04.

agree, these are great

Submitted by Sideshow on Fri, 2008-01-25 11:30.

Amazing line. Bravo.

Submitted by pietmiller on Fri, 2008-01-25 15:50.

He became three, because i drove 50. Old Ducth campaign.

Submitted by jobo on Sat, 2008-01-26 11:29.

This is a very nice campaign. I like this photograph the most. Good art direction and nice line.

Submitted by Sharp on Sat, 2008-01-26 18:40.

"She's 58, because we're 40."

Umm..She?

devo420's picture
Submitted by devo420 on Mon, 2008-01-28 18:11.

I agree with sharp, this "woman" appears to be a short man with a moustach in a sundress. great concept though.

Submitted by ssguixi on Mon, 2008-01-28 19:21.

these lines rock!