National Sea Rescue Institute: 38

National Sea Rescue Institute: 38

He's 38, because we're 40.
Sea Rescue. Saving lives since 1967.

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Published: December 2007

Your rating: None Average: 4.9 (144 votes)

Comments

Submitted by 73dpi on Fri, 2008-01-25 01:31.

What. a. line!

Submitted by appie on Fri, 2008-01-25 01:53.

Oh How I love this ad

Senhora Kolossa's picture
Submitted by Senhora Kolossa on Fri, 2008-01-25 03:20.

wtf? seems to be a "3 pictures world be enough" work!

Submitted by Have Heart on Fri, 2008-01-25 04:02.

Sooooooooooooo good.

Signe_S's picture
Submitted by Signe_S on Fri, 2008-01-25 04:23.

Congratulations to the copywriter!

Submitted by Yr on Fri, 2008-01-25 04:46.

i'm on my knees (the copy - is godlike)

Submitted by teenie on Fri, 2008-01-25 09:13.

Nice one - beautiful. Kudos!

Submitted by copycomoelcopi on Fri, 2008-01-25 09:52.

Cuanan Cronwright, you're my new idol.

Submitted by sold on Fri, 2008-01-25 10:00.

now we are talking!
great line.

everartz's picture
Submitted by everartz on Fri, 2008-01-25 18:57.

were 2008 so "were 41" not 40... anyway the copy is awesome and the idea is good :)
--
Everartz

Ed Mintone's picture
Submitted by Ed Mintone on Sat, 2008-01-26 01:13.

not bad.

Submitted by amsterdam73 on Sat, 2008-01-26 06:56.

Great insight, indeed. Congrats!

Submitted by jobo on Sat, 2008-01-26 11:28.

very nice.

Submitted by kc_brock on Sun, 2008-01-27 22:03.

f-ing great line. one is enough.

jacaranda's picture
Submitted by jacaranda on Tue, 2008-01-29 06:26.

awesome awesome awesome, you rock!!!!!!!

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