17 comments

justpassingby's picture
justpassingby
1368 pencils

or what? the child will get an ugly orange bike?

Just joking, this is quite powerful, i like it.

ivan's picture
ivan

Yeah, me too. I want to find out about this disease immediately without being grossed out.

Ivan Raszl, admin of AotW

wooot's picture
wooot

polio takes out your legs?

alinas's picture
alinas

you can't use your legs if you have polio!! This is awesome for healthcare.

juliangray's picture
juliangray
987 pencils

so you just become an art director... thats not so bad...

Corbeen's picture
Corbeen
1070 pencils

very skillful ignorant parent...

sakibafridi's picture
sakibafridi
167 pencils

Creators of this ad, don't listen to most people in AOTW. They like to comment for the sake of commenting. It's powerful stuff. Very smart. If I had to say one thing, it would be on the stark white background which I think could use a touch more life.

mickeytrikha's picture
mickeytrikha
21 pencils

Nice work. I agree with SAKIB.
Some guys have a habit of even commenting wrong things in good ads.
the art could have better.
I'm happy that something like this is coming from S&H.

tantrik_indian's picture
tantrik_indian
953 pencils

Most people won't understand the ad unless they've seen the three-wheel contraptions that polio-struck people use in India. The kid's tricycle is made to like the other. Very powerful visual to those who understand.

~~be cool eh!~~

~~this paranoid survived!~~

i am zero's picture
i am zero
142 pencils

concept & presentation is great.

language can be a problem,
when you say this is for rural areas(in India).

everything else is good.

good job tony ... :)

pashya is zero

Guest's picture
Guest

Polio is India is primarily in the poorest communities in west UP and in Bihar. A beautiful tricycle would mean nothing to the parents of these children. The developers of the advert have urban middle class parents in mind, rather than the poor illiterate parents in densely populaated and utterly filty areas of west UP and Bihar. A good lesson in not knowing your audience!! So the impact will be limited.

second_creator's picture
second_creator
754 pencils

gr8 wrk sudhakar n team

copywriter
Early to bed, early to rise, work like hell and advertise

copywriter

joanna_monkey's picture
joanna_monkey
152 pencils

Yawn

rkedare's picture
rkedare

Gr8.....!!!....Very good idea with good art,..ur rocking S&H..!!!......Best of luck for award(good idea need luck factor also to win awards)

white_shadow's picture
white_shadow
108 pencils

art direction is nice,

copy is simple and powerful,

like it

cooldepp's picture
cooldepp
314 pencils

Excellent. fantabulous. mind blowing.

Guest's picture
Guest

"POWERFUL CONCEPT, & ART DIRECTION"...WOW!
All the best...

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