National Road Safety Council: See you on the road, 3

See you on the road!
For more understanding on the roads -> Use reflectors

Advertising Agency: San Markos, Warsaw, Poland
Creative Directors: Johan H. Ohlson, Tomasz Chojnacki
Art Directors: Johan H. Ohlson, Krzysztof Podbielski
Copywriters: Tomasz Chojnacki, Marcin Królicki
Photographer: Vincent Fournier
Published: January 2011

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16 comments

TommyO's picture
TommyO
1866 pencils

I don't understand this campaign. Maybe I should use reflectors.

Glut's picture
Glut
3947 pencils

Great art work in a good campaign

morse's picture
morse
15028 pencils

Great work. I think it's clear. Reflectors act as communication between the driver and the pedestrian.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

NataliaLima's picture
NataliaLima
1380 pencils

The idea is a little dumb, childish. And what is up with that arrow in the copy?

atb2005's picture
atb2005
13567 pencils

I think Morse is being once again very generous with his rating. I don't know about the arrow in the copy, but what's with the thumbs up?? The campaign seems very outdated.

Brent_Blair's picture
Brent_Blair
75 pencils

I can dig it...

magnolian.wine's picture
magnolian.wine
11 pencils

Two words: Expecto Patronum!

chanthoeun's picture
chanthoeun
2 pencils

Great Idea. It's very sample but clear

baffled's picture
baffled
108 pencils

Beautiful, this should win some awards! :))

dollypoppin's picture
dollypoppin
1423 pencils

Idea's good, I just think they made it too literal. :)

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"Nihil sub sole novum"

baffled's picture
baffled
108 pencils

Yes, similar use of light but not the same idea... the energizer makes no sense, it shows that the battery in the flashlight is doing the work for you???removing a fuse?? Total overpromise. This campaign shows that when you use reflectors u communicate with drivers, no overpromise there...

dean viii's picture
dean viii
1676 pencils

corny as hell.

werbefuzzi35's picture
werbefuzzi35
87 pencils

ahahaha made me laugh this is horrible

nacho2010's picture
nacho2010
2 pencils

is the same campaign of energizer ! is a copy

shah wali jan's picture
shah wali jan
257 pencils

good work and nice idea great execution Weldon

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