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Sir Edmund Hillary

Published/Aired: 
March 2008
Description: 

Print advertisment created by Saatchi & Saatchi, Australia for National Geographic, within the category: Media.

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Steve Back
Art Directors: Vince Lagana, Myles Allpress
Copywriter: Steve Jackson

Comments (24)

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Highest Rated

Guest's picture
Guest

It's been done so many times before...
When one of the world's best golfer Ben Hogan died, Nike did an ad with a putting green golf flag in half mast.

ibeg2differ's picture
ibeg2differ
Activity Score 420

Who is Edmund Hillary?

dynatop's picture
dynatop
Activity Score 212

the first recorded non-sherpa who reach the top of everest

Guest's picture
Guest

Sir Edmund "The Doctor" Hillary is a rock'n'roll star in Belgium. He was the first european to play "Stairway to Heaven" on Mount Everest. He is now playing with the Red Hot Chilly Peppers. I'm kind of surprised you didn't know that.

kingzeus's picture
kingzeus
Activity Score 260

nice..

"you are valued for your value so be valuable..."

appie's picture
appie
Activity Score 157

Like it.

jungle boy's picture
jungle boy
Activity Score 196

dint understand the visual..
sombady please explain....

Sabupaul's picture
Sabupaul
Activity Score 63

The flag is at half mast. I assume the ad was released the day Sir Edmund died. Subtle, but nice.

sabupaul

Tero Ylitalo's picture
Tero Ylitalo
Activity Score 628

Great thinking.

Kateter's picture
Kateter
Activity Score 2029

very good.

ogilvyandmenon's picture
ogilvyandmenon
Activity Score 178

oh cool !!!

coolburp's picture
coolburp
Activity Score 45

it is bit hard to understand

kgeiger's picture
kgeiger
Activity Score 7313

It seems that the significance of flags flying at half mast is a cultural thing.
Who said you couldn't learn something new everyday?

LordDiesel's picture
LordDiesel
Activity Score 69

wah!

Spider's picture
Spider
Activity Score 301

hard to understand!?? Come on!!!
Flag at half mast, it is part of almost every culture, at least on the occidental part of the world, the oriental part, I dont know, so I cannot say. The second part, it is common sense. Even if you dont know who is Sir Edmund Hillary, you do the supposition that is someone kind of important or relevant for something. If you know who is the guy, then you can say, this is a nice ad!

sumsum's picture
sumsum
Activity Score 615

i love this!

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Kudos to the team!

talay's picture
talay
Activity Score 266

very strong and effective... bravo guys

Néstor's picture
Néstor
Activity Score 126

simple. i like it.

ZappingLatam.com

ricklongo's picture
ricklongo
Activity Score 1244

Subtle, simple. A very nice ad, gets the message across perfectly.

oldskool's picture
oldskool
Activity Score 9

nice tribute, think it could be better if the pic was a bit more zoomed out. but thats splitting hairs.

FlyingDogs's picture
FlyingDogs
Activity Score 968

Love it.

Whitefang's picture
Whitefang
Activity Score 509

famous person dies. do scam ad with flag at half mast/ teardrop/etc etc. enter into awards.

Alistair C.'s picture
Alistair C.
Activity Score 692

nice idea, but it is indeed a little hard to get because not everybody knows how Ed Hillary is and the flag at half mast is very hard to spot. Maybe it works better as an A3 poster.

Guest's picture
Guest

It's been done so many times before...
When one of the world's best golfer Ben Hogan died, Nike did an ad with a putting green golf flag in half mast.

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