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Oslo

Agency: 
Published/Aired: 
July 2013
Description: 

School can't teach everything.

Advertising Agency: FoxP2, Cape Town, South Africa
Executive Creative Director / Creative Director: Justin Gomes
Art Director: Brendan Hoffmann
Copywriter: Kenneth van Reenen
Illustrator: Patrick Latimer

Comments (10)

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Highest Rated

jackblack's picture
jackblack
Activity Score 2350

Made me chuckle. But only for a second... next!

certaintly's picture
certaintly
Activity Score 3994

huh????

certaintly's picture
certaintly
Activity Score 3994

ok, i THINK i understand.

schools teach kids useless information, useless compared to information youd need to know when youre out in the wilderness.

it's a good idea, but unfortunately it's way too hard to get. unless it was just me.. let's see what other people think.

rrgoto8's picture
rrgoto8
Activity Score 175

That was the message I was getting from the ad also.. The bear also was also saying the same, but not sure about the fish one..
The idea was good and I couldnt agree more about book smart vs street (or nature) smart, but this mightve been a stretch, and unfortunately doesnt work for me. The message lacks clarity

freakyhash's picture
freakyhash
Activity Score 12

Jesus christ, this stuffs retarded. Could have done some much better with the insist.

kleenex's picture
kleenex
Activity Score 43473

Art is nice, idea is not.

baliais's picture
baliais
Activity Score 2608

It would be nicer if the kids were holding a book.

morse's picture
morse
Activity Score 17364

It's funny. Works for kids and parents too.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

BLACKPIXEL's picture
BLACKPIXEL
Activity Score 468

nice

monoliz's picture
monoliz
Activity Score 1304

funny, easy to get.

jackblack's picture
jackblack
Activity Score 2350

Made me chuckle. But only for a second... next!

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