National Geographic Kids Magazine: Oslo

School can't teach everything.

Advertising Agency: FoxP2, Cape Town, South Africa
Executive Creative Director / Creative Director: Justin Gomes
Art Director: Brendan Hoffmann
Copywriter: Kenneth van Reenen
Illustrator: Patrick Latimer

10 comments

certaintly's picture
certaintly
4056 pencils

huh????

certaintly's picture
certaintly
4056 pencils

ok, i THINK i understand.

schools teach kids useless information, useless compared to information youd need to know when youre out in the wilderness.

it's a good idea, but unfortunately it's way too hard to get. unless it was just me.. let's see what other people think.

rrgoto8's picture
rrgoto8
175 pencils

That was the message I was getting from the ad also.. The bear also was also saying the same, but not sure about the fish one..
The idea was good and I couldnt agree more about book smart vs street (or nature) smart, but this mightve been a stretch, and unfortunately doesnt work for me. The message lacks clarity

freakyhash's picture
freakyhash
12 pencils

Jesus christ, this stuffs retarded. Could have done some much better with the insist.

kleenex's picture
kleenex
32989 pencils

Art is nice, idea is not.

baliais's picture
baliais
2573 pencils

It would be nicer if the kids were holding a book.

morse's picture
morse
16480 pencils

It's funny. Works for kids and parents too.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

BLACKPIXEL's picture
BLACKPIXEL
468 pencils

nice

monoliz's picture
monoliz
1326 pencils

funny, easy to get.

jackblack's picture
jackblack
2328 pencils

Made me chuckle. But only for a second... next!

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