National Geographic Kids Magazine: Oil Spill

Let's not be the joke of the universe.
National Geographic Kids
Make earth proud

Advertising Agency: FoxP2, Cape Town, South Africa
Executive Creative Directors: Andrew Whitehouse, Justin Gomes
Creative Directors: Andrew Whitehouse, Justin Gomes
Art Directors: Ryan Barkhuizen, Clement Langlais, Andrew Whitehouse
Copywriters: Justin Osburn, Clement Langlais
Illustrator: Ryan Barkhuizen, Clement Langlais, Andrew Whitehouse, David Whitehouse / Nine Degrees

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20 comments

atb2005's picture
atb2005
13567 pencils

This is more likely to scare the kids than make them think.

Shawali's picture
Shawali
8393 pencils

True that, buddy. But the idea is funny!

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Guest's picture
Guest

I like the direction, but poor idea.

Guest's picture
Guest

awesome campaign.

Guest's picture
Guest

why would aliens laugh about that? I don't get it...

Guest's picture
Guest

great fresh look. solid idea

Guest's picture
Guest

Nice idea, but don't think it's the best execution.

keithstoeckeler's picture
keithstoeckeler
425 pencils

I get the idea, but just don't think the execution hit the mark.

deadlinecanwait's picture
deadlinecanwait
111 pencils

100% agree with keithstoeckeler!!!

Guest's picture
Guest

facebook pose ::)))

Guest's picture
Guest

These are really funny

brucirello's picture
brucirello
180 pencils

When you show natural disasters, accidents, poverty and so forth, there's no way you can call that a joke. If they showed the ETs taking pictures of our congressmen, politicians, United Nations and so forth, it would be much funnier and more educative to children.

akshaysrikar's picture
akshaysrikar
420 pencils

funny yeah and i don think this targets kids... or does it?

rolling.stone's picture
rolling.stone
2740 pencils

it does

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~ Quite obviously, I have gathered no moss ! ~

terryads's picture
terryads
91 pencils

Funny, idea.

paumarques's picture
paumarques
1314 pencils

la idea és molt bona. l'execusió no m'agrada.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

An oil spill damaging the environment, killing living beings and devastating local economies isn't a joke to anyone. The only message I see is that these aliens with far superior technology and having a presumably higher standard of living, as we are merely a joke, are selfish and wicked for laughing at our misfortune and not aiding us.

Guest's picture
Guest

that is the representation of aliens...to destroy our planet..so they are happy if they see the world collapsing...

theanc's picture
theanc
2778 pencils

Really nice campaign.

Bob.C's picture
Bob.C
1135 pencils

The execution is too exaggerated which distracts and I don't think that the aliens are that attractive. It's easy to see where the concept is coming from and it doesn't work form me - I'm not a kid. the only way to know how an 10-year-old sees this is to ask one,if you've spent time around kids you'll know they have very different perspectives.

I'm more curious about the reason for choosing disasters as the lead for the kids channel, yes kids need to understand what's going on, but purely from a marketing viewpoint is seems odd.

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