National Geographic Kids Magazine: Oil Spill

Let's not be the joke of the universe.
National Geographic Kids
Make earth proud

Advertising Agency: FoxP2, Cape Town, South Africa
Executive Creative Directors: Andrew Whitehouse, Justin Gomes
Creative Directors: Andrew Whitehouse, Justin Gomes
Art Directors: Ryan Barkhuizen, Clement Langlais, Andrew Whitehouse
Copywriters: Justin Osburn, Clement Langlais
Illustrator: Ryan Barkhuizen, Clement Langlais, Andrew Whitehouse, David Whitehouse / Nine Degrees


atb2005's picture
13561 pencils

This is more likely to scare the kids than make them think.

Shawali's picture
8442 pencils

True that, buddy. But the idea is funny!

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

Guest's picture

I like the direction, but poor idea.

Guest's picture

awesome campaign.

Guest's picture

why would aliens laugh about that? I don't get it...

Guest's picture

great fresh look. solid idea

Guest's picture

Nice idea, but don't think it's the best execution.

keithstoeckeler's picture
425 pencils

I get the idea, but just don't think the execution hit the mark.

deadlinecanwait's picture
109 pencils

100% agree with keithstoeckeler!!!

Guest's picture

facebook pose ::)))

Guest's picture

These are really funny

brucirello's picture
180 pencils

When you show natural disasters, accidents, poverty and so forth, there's no way you can call that a joke. If they showed the ETs taking pictures of our congressmen, politicians, United Nations and so forth, it would be much funnier and more educative to children.

akshaysrikar's picture
420 pencils

funny yeah and i don think this targets kids... or does it?

rolling.stone's picture
2740 pencils

it does


~ Quite obviously, I have gathered no moss ! ~

terryads's picture
91 pencils

Funny, idea.

paumarques's picture
1312 pencils

la idea és molt bona. l'execusió no m'agrada.

Pau Marquès
(+34) 670 36 79 83

Guest's picture

An oil spill damaging the environment, killing living beings and devastating local economies isn't a joke to anyone. The only message I see is that these aliens with far superior technology and having a presumably higher standard of living, as we are merely a joke, are selfish and wicked for laughing at our misfortune and not aiding us.

Guest's picture

that is the representation of destroy our they are happy if they see the world collapsing...

theanc's picture
2781 pencils

Really nice campaign.

Bob.C's picture
1163 pencils

The execution is too exaggerated which distracts and I don't think that the aliens are that attractive. It's easy to see where the concept is coming from and it doesn't work form me - I'm not a kid. the only way to know how an 10-year-old sees this is to ask one,if you've spent time around kids you'll know they have very different perspectives.

I'm more curious about the reason for choosing disasters as the lead for the kids channel, yes kids need to understand what's going on, but purely from a marketing viewpoint is seems odd.

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