National Geographic Kids Magazine: Oil Spill

This is more likely to scare the kids than make them think.

I like the direction, but poor idea.

awesome campaign.

why would aliens laugh about that? I don't get it...

great fresh look. solid idea

Nice idea, but don't think it's the best execution.

I get the idea, but just don't think the execution hit the mark.

100% agree with keithstoeckeler!!!

facebook pose ::)))

These are really funny

When you show natural disasters, accidents, poverty and so forth, there's no way you can call that a joke. If they showed the ETs taking pictures of our congressmen, politicians, United Nations and so forth, it would be much funnier and more educative to children.

funny yeah and i don think this targets kids... or does it?

Funny, idea.

la idea és molt bona. l'execusió no m'agrada.

An oil spill damaging the environment, killing living beings and devastating local economies isn't a joke to anyone. The only message I see is that these aliens with far superior technology and having a presumably higher standard of living, as we are merely a joke, are selfish and wicked for laughing at our misfortune and not aiding us.

that is the representation of aliens...to destroy our planet..so they are happy if they see the world collapsing...

Really nice campaign.

The execution is too exaggerated which distracts and I don't think that the aliens are that attractive. It's easy to see where the concept is coming from and it doesn't work form me - I'm not a kid. the only way to know how an 10-year-old sees this is to ask one,if you've spent time around kids you'll know they have very different perspectives.

I'm more curious about the reason for choosing disasters as the lead for the kids channel, yes kids need to understand what's going on, but purely from a marketing viewpoint is seems odd.