National Geographic Kids Magazine: Deforestation

Let's not be the joke of the universe.
National Geographic Kids
Make earth proud

Advertising Agency: FoxP2, Cape Town, South Africa
Executive Creative Directors: Andrew Whitehouse, Justin Gomes
Creative Directors: Andrew Whitehouse, Justin Gomes
Art Directors: Ryan Barkhuizen, Clement Langlais, Andrew Whitehouse
Copywriters: Justin Osburn, Clement Langlais
Illustrator: Ryan Barkhuizen, Clement Langlais, Andrew Whitehouse, David Whitehouse / Nine Degrees

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10 comments

MCP's picture
MCP
231 pencils

Killer art direction, well done chaps.

rajesh_keyaar's picture
rajesh_keyaar
236 pencils

nice

keithstoeckeler's picture
keithstoeckeler
425 pencils

I get the idea, but just don't think the execution hit the mark.

brucirello's picture
brucirello
180 pencils

Very nice art direction. Concept is wrong for me.

terryads's picture
terryads
91 pencils

Not strong enough

paumarques's picture
paumarques
1314 pencils

la idea és molt bona. l'execusió no m'agrada.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

What kind of horrible entity would laugh at the grave misfortunes of another living being?

A stubbed toe, perhaps is funny, but the death of millions of trees, extinction of animals dependent upon the ecology isn't.

Poor message, poorer execution.

Shibith's picture
Shibith
26 pencils

Killer

Billoughsby's picture
Billoughsby
5091 pencils

A think-about-it ad. For kids.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

it must be too deargereous

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