National Geographic Kids Magazine: Acid Doom
Agency: Fox P2, Cape Town, South Africa
Client: 8 Ink Media
Creative Directors: Andrew Whitehouse
Art Director: Andrew Whitehouse
Copywriter: Justin Gomes
Production: Nine Degrees Animation Studio
Photography: A Norman
Illustrator: David Whitehouse, Clive Kirk


11 Comments
This creatures doesn't exist and the kids don't learn anything.
Without the educational focus this is really bad.
Yes, it does actually.
http://www.bugsincyberspace.com/anisomorpha_buprestoides.html
ivan you're a great person.
but now i so scare of this page.
http://jennywhx.blogspot.com jwhx:Visionary
They look alot like the facehuggers from Alien.
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
the species exist but they look nothing like these facehuggers...
not really educational.
where does this species exist? I want one.
i don't think the purpose of the ad is to educate kids, but rather to get them interested in nature by comparing it to things they're already interested in. so it works for me strategically. but the concept itself isn't all that original. and falls a little flat.
These are fantastic! I like the idea of making nature like fiction!
( I Google these, they do exist! They look different but the idea is to make them like a game)
I really like how different they all are! Great for kids!
I love the campaign! But why do all the guys here use google to search abt the animals?
Why not NG itself? Why not add www..... on the printad?
because the ad is for the magazine.