National Geographic Kids: Avalanche

Help them learn the easy way.

Agency: FOX P2, Cape Town
Creative Director: Andrew Whitehouse, Justin Gomes, Noel Cottrell
Copywriter: Justin Gomes
Art Director: Andrew Whitehouse
Photographer: Stock, Rotem Shachar, B. Fasani
Typographer: Andrew Whitehouse

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5 comments

writergeekdez's picture
writergeekdez
255 pencils

As a creative, I understand it.

As a parent, it makes me cringe. Couldn't they have gone with a non-life or death situation?

Seems like they went too far with the idea.

ivan's picture
ivan

The little girl may survive.

Ivan Raszl, admin of AotW

Bilal's picture
Bilal
86 pencils

good job

b i l a l

Bilal

squirrely's picture
squirrely
316 pencils

How is the shadow not right?

kakofonie's picture
kakofonie
28 pencils

because they took the outline of the girl itself, transformed it down and filled it with black.
the "real" shadow would look different...

but honestly...who cares? (ya i do, but this time...)

...the ad is amazing - i love it!

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