National Geographic Channel: Sir Edmund Hillary

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Steve Back
Art Directors: Vince Lagana, Myles Allpress
Copywriter: Steve Jackson

24 comments

ibeg2differ's picture
ibeg2differ
420 pencils

Who is Edmund Hillary?

dynatop's picture
dynatop
212 pencils

the first recorded non-sherpa who reach the top of everest

Guest's picture
Guest

Sir Edmund "The Doctor" Hillary is a rock'n'roll star in Belgium. He was the first european to play "Stairway to Heaven" on Mount Everest. He is now playing with the Red Hot Chilly Peppers. I'm kind of surprised you didn't know that.

kingzeus's picture
kingzeus
260 pencils

nice..

"you are valued for your value so be valuable..."

appie's picture
appie
157 pencils

Like it.

jungle boy's picture
jungle boy
196 pencils

dint understand the visual..
sombady please explain....

Sabupaul's picture
Sabupaul
61 pencils

The flag is at half mast. I assume the ad was released the day Sir Edmund died. Subtle, but nice.

sabupaul

Tero Ylitalo's picture
Tero Ylitalo
617 pencils

Great thinking.

Kateter's picture
Kateter
2029 pencils

very good.

ogilvyandmenon's picture
ogilvyandmenon
178 pencils

oh cool !!!

coolburp's picture
coolburp
45 pencils

it is bit hard to understand

kgeiger's picture
kgeiger
7163 pencils

It seems that the significance of flags flying at half mast is a cultural thing.
Who said you couldn't learn something new everyday?

LordDiesel's picture
LordDiesel
69 pencils

wah!

Spider's picture
Spider
289 pencils

hard to understand!?? Come on!!!
Flag at half mast, it is part of almost every culture, at least on the occidental part of the world, the oriental part, I dont know, so I cannot say. The second part, it is common sense. Even if you dont know who is Sir Edmund Hillary, you do the supposition that is someone kind of important or relevant for something. If you know who is the guy, then you can say, this is a nice ad!

sumsum's picture
sumsum
615 pencils

i love this!

LeeHarvey's picture
LeeHarvey
3045 pencils

Kudos to the team!

talay's picture
talay
266 pencils

very strong and effective... bravo guys

Néstor's picture
Néstor
126 pencils

simple. i like it.

ZappingLatam.com

ricklongo's picture
ricklongo
1244 pencils

Subtle, simple. A very nice ad, gets the message across perfectly.

oldskool's picture
oldskool
9 pencils

nice tribute, think it could be better if the pic was a bit more zoomed out. but thats splitting hairs.

FlyingDogs's picture
FlyingDogs
968 pencils

Love it.

Whitefang's picture
Whitefang
509 pencils

famous person dies. do scam ad with flag at half mast/ teardrop/etc etc. enter into awards.

Alistair C.'s picture
Alistair C.
692 pencils

nice idea, but it is indeed a little hard to get because not everybody knows how Ed Hillary is and the flag at half mast is very hard to spot. Maybe it works better as an A3 poster.

Guest's picture
Guest

It's been done so many times before...
When one of the world's best golfer Ben Hogan died, Nike did an ad with a putting green golf flag in half mast.

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