National Foundation for the Deaf Awareness Week: Plane

Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Designer: Hannah Jo Heffernan
Head of Art: Mike Davison
Copywriter: Verity Butt
Art Director: Karen Maurice-O'Leary
Via: Bestadsontv

11 comments

miko1aj's picture
miko1aj
3098 pencils

yes. great art. but I don't know exactly what I'm expected to do after watching this. It makes sense with earphones, because You can live without it or reduce the volume, but the trumpet? How many people hear often plastic trumpet? Hair dryer – should I use it with stoppers in ears or not use it at all?

elgrecones's picture
elgrecones
323 pencils

they're just saying that everyday objects are as dangerous as an plane, a truck or a train for your audition..

and yes!! the art is a perfect 10..

Audrius Kubrik's picture
Audrius Kubrik
828 pencils

i think you should probably visit the website, Mikolaj. yes, the campaign lacks the clear message, but you can hear a plastic trumpet in a football/rugby/whatever stadium / basketball arena.

walkingbuddha's picture
walkingbuddha
188 pencils

I think overthinking = masturbation.

These rock.

Crisp One's picture
Crisp One
2007 pencils

mental masturbation

miko1aj's picture
miko1aj
3098 pencils

oh c'mon :)

missed my turn's picture
missed my turn
426 pencils

The art direction is awesome, but the copywriter's name is even better.

Adaddicted's picture
Adaddicted
3435 pencils

: ))

withalltherespects

nemesis's picture
nemesis
761 pencils

This is beautiful. I don't know what Shihad is, but the message is very clear to me. Good work.

Bogeyman's picture
Bogeyman
18 pencils

According to wikipedia, "Shihad" is a New Zealand alternative rock band.

xuaved devaux's picture
xuaved devaux
20 pencils

These are beautiful ads with instant visual impact - which must be great from a deaf person's point of view, surely? They're talking about them.
If this particular ad seems relevant only to a NZ audience then that's the way they wanted it.

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