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Published/Aired: 
August 2010
Description: 

Print advertisment created by Longplay, Brazil for National Forum for the Protection and Defense of Animals, within the category: Public Interest, NGO.

If you look at this animal closer you would see that danger is higher than you imagine.

Advertising Agency: Longplay, Sao Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Eduardo Basque
Copywriter: Nelson Doretto
Illustrator: Eduardo Basque

Comments (15)

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Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

First I thought it where locks but they're bags. Very smart idea but doesn't 100% work, like the Jaguar as well.

TommyO's picture
TommyO
Activity Score 1866

Bags? I still think those were locks.

Guest's picture
Guest

C'mon! Almap? Grand Prix Cannes 2010? Billboard campaign? Anyone?

CUTIEPIE's picture
CUTIEPIE
Activity Score 347

Yeah you are absolutely right. eminem and britney, It came into my mind right away! not cool. Anyone got the link?

Guest's picture
Guest

LOL! It's funny how a brazilian agency thinks nobody would notice this.

gbl's picture
gbl
Activity Score 451

I dont think it copys Almap, but a thousand other ads that used same idea before. The only thing important about Almaps ads is the COMBINATION of elements/colors. Not the "made of" concept, but the "made with this combination" concept.

gon_enelcamino's picture
gon_enelcamino
Activity Score 838

very brazilian, still copy could be much better

Guest's picture
Guest

same idea as VH1 Print ad...Cannes 2010 gold winner!

ScottaY's picture
ScottaY
Activity Score 36

I saw a crocodile and then my eyes hurt.

Guest's picture
Guest

great idea, especially the fact that it ties in with the image being blurry

ERROR404's picture
ERROR404
Activity Score 770

done before. won a lion.

gioborde's picture
gioborde
Activity Score 1387

AGAIN!!!...jesus, these figures making figuers is already getting to be pretty lame.

GiBo

Cedars's picture
Cedars
Activity Score 77

wonderful! :)

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Guest's picture
Guest

if you look this animal closer....

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