National Forum for the Protection and Defense of Animals: Crocodile
If you look at this animal closer you would see that danger is higher than you imagine.
Advertising Agency: Longplay, Sao Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Eduardo Basque
Copywriter: Nelson Doretto
Illustrator: Eduardo Basque
Published: August 2010


15 Comments
First I thought it where locks but they're bags. Very smart idea but doesn't 100% work, like the Jaguar as well.
http://jackmancer.com/
http://twitter.com/jackmancer/
Bags? I still think those were locks.
That's me!
http://blog.tapuz.co.il/wranger
C'mon! Almap? Grand Prix Cannes 2010? Billboard campaign? Anyone?
Yeah you are absolutely right. eminem and britney, It came into my mind right away! not cool. Anyone got the link?
LOL! It's funny how a brazilian agency thinks nobody would notice this.
I dont think it copys Almap, but a thousand other ads that used same idea before. The only thing important about Almaps ads is the COMBINATION of elements/colors. Not the "made of" concept, but the "made with this combination" concept.
very brazilian, still copy could be much better
same idea as VH1 Print ad...Cannes 2010 gold winner!
I saw a crocodile and then my eyes hurt.
great idea, especially the fact that it ties in with the image being blurry
done before. won a lion.
http://adsoftheworld.com/media/print/billboard_magazine_eminem
http://adsoftheworld.com/media/print/billboard_magazine_britney
AGAIN!!!...jesus, these figures making figuers is already getting to be pretty lame.
GiBo
wonderful! :)
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if you look this animal closer....