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National Forum for the Protection and Defense of Animals: Crocodile

National Forum for the Protection and Defense of Animals: Crocodile
Your rating: None Average: 4.9 (28 votes)

If you look at this animal closer you would see that danger is higher than you imagine.

Advertising Agency: Longplay, Sao Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Eduardo Basque
Copywriter: Nelson Doretto
Illustrator: Eduardo Basque
Published: August 2010

15 Comments

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Wed, 2010-08-04 12:01

First I thought it where locks but they're bags. Very smart idea but doesn't 100% work, like the Jaguar as well.

http://jackmancer.com/
http://twitter.com/jackmancer/

TommyO's picture 1878 pencils
TommyO | Wed, 2010-08-04 14:24

Bags? I still think those were locks.

That's me!
http://blog.tapuz.co.il/wranger

Guest's picture
Guest | Wed, 2010-08-04 12:14

C'mon! Almap? Grand Prix Cannes 2010? Billboard campaign? Anyone?

CUTIEPIE's picture 353 pencils
CUTIEPIE | Thu, 2010-08-05 11:39

Yeah you are absolutely right. eminem and britney, It came into my mind right away! not cool. Anyone got the link?

Guest's picture
Guest | Thu, 2010-08-05 12:53

LOL! It's funny how a brazilian agency thinks nobody would notice this.

gbl's picture 431 pencils
gbl | Fri, 2010-08-06 01:50

I dont think it copys Almap, but a thousand other ads that used same idea before. The only thing important about Almaps ads is the COMBINATION of elements/colors. Not the "made of" concept, but the "made with this combination" concept.

gon_enelcamino's picture 837 pencils
gon_enelcamino | Wed, 2010-08-04 15:39
4

very brazilian, still copy could be much better

Guest's picture
Guest | Thu, 2010-08-05 00:16

same idea as VH1 Print ad...Cannes 2010 gold winner!

ScottaY's picture 36 pencils
ScottaY | Thu, 2010-08-05 00:31

I saw a crocodile and then my eyes hurt.

Guest's picture
Guest | Thu, 2010-08-05 03:12

great idea, especially the fact that it ties in with the image being blurry

ERROR404's picture 772 pencils
ERROR404 | Thu, 2010-08-05 03:34

done before. won a lion.

cmotan's picture 167 pencils
cmotan | Thu, 2010-08-05 11:38

http://adsoftheworld.com/media/print/billboard_magazine_eminem
http://adsoftheworld.com/media/print/billboard_magazine_britney

Gi_bo's picture 1331 pencils
Gi_bo | Thu, 2010-08-05 12:44

AGAIN!!!...jesus, these figures making figuers is already getting to be pretty lame.

GiBo

Cedars's picture 71 pencils
Cedars | Thu, 2010-08-05 20:24

wonderful! :)

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Advertising in Siberia via www.Market-Studio.com

Guest's picture
Guest | Mon, 2010-09-06 11:21

if you look this animal closer....

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