National Forum for the Defense and Protection of Animals: Tiger

Cage, whip and chain. Who is the animal anyway?
Keep animals away from the circus.

Advertising Agency: Longplay, São Paulo, Brazil
Creative Director: Fernando Luna
Art Director / Illustrator: Marcel Manzano
Copywriter: Marcel Petroff
Photographer: Getty Images, Esmeralda Hannah

10 comments

FlyingDogs's picture
FlyingDogs
968 pencils

Lovely lines.

inkfromthepen's picture
inkfromthepen
147 pencils

i love this campaign. great job. juxtaposition is perfect.

trishikh's picture
trishikh
9 pencils

This campaign is really good. It touches the heart with the expression on the face of the animals at the right side. On the left side the humorous illustrations mocks the stupidity of human beings. Its an amazing campaign and nothing can be said about the art direction, its absolutely perfect.

Good work guys

iT-iS-i's picture
iT-iS-i
1721 pencils

On the contrary, very shitty lines.

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

LordDiesel's picture
LordDiesel
69 pencils

Thank Gaaaud!! Muah! Muah! Cheers to the whole team!! Keep it coming!!!

Esmerald's picture
Esmerald
2 pencils

Outstanding, sensible, inteligent, amazing, simple and emotional. I love it. One great idea, really.

strawberry's picture
strawberry
36 pencils

Wowww, perfect!
Great job!!!

sold's picture
sold
3219 pencils

bom trabalho, mas a 'esmerald' (e outros) entrou no site "nesse instante" só pra elogiar, hehehehe, não precisava, assim estraga a brincadeira.
campanha bonita, parabéns.
esse título aqui é o marrom, os outros dois são melhores, e o melhor é o do macaco.

krishhh's picture
krishhh
24 pencils

A cracker of a line.
Good work Marcel!

white_shadow's picture
white_shadow
108 pencils

nice copy....

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