March 2008

Print advertisment created by Longplay, Brazil for National Forum for the Defense and Protection of Animals, within the category: Public Interest, NGO.

Cage, whip and chain. Who is the animal anyway?
Keep animals away from the circus.

Advertising Agency: Longplay, São Paulo, Brazil
Creative Director: Fernando Luna
Art Director / Illustrator: Marcel Manzano
Copywriter: Marcel Petroff
Photographer: Getty Images, Esmeralda Hannah

Comments (10)

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FlyingDogs's picture
Activity Score 968

Lovely lines.

inkfromthepen's picture
Activity Score 147

i love this campaign. great job. juxtaposition is perfect.

trishikh's picture
Activity Score 9

This campaign is really good. It touches the heart with the expression on the face of the animals at the right side. On the left side the humorous illustrations mocks the stupidity of human beings. Its an amazing campaign and nothing can be said about the art direction, its absolutely perfect.

Good work guys

iT-iS-i's picture
Activity Score 1721

On the contrary, very shitty lines.

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

LordDiesel's picture
Activity Score 69

Thank Gaaaud!! Muah! Muah! Cheers to the whole team!! Keep it coming!!!

Esmerald's picture
Activity Score 2

Outstanding, sensible, inteligent, amazing, simple and emotional. I love it. One great idea, really.

strawberry's picture
Activity Score 36

Wowww, perfect!
Great job!!!

sold's picture
Activity Score 3305

bom trabalho, mas a 'esmerald' (e outros) entrou no site "nesse instante" só pra elogiar, hehehehe, não precisava, assim estraga a brincadeira.
campanha bonita, parabéns.
esse título aqui é o marrom, os outros dois são melhores, e o melhor é o do macaco.

krishhh's picture
Activity Score 24

A cracker of a line.
Good work Marcel!

white_shadow's picture
Activity Score 108

nice copy....