National Forum for the Defense and Protection of Animals: Tiger
Cage, whip and chain. Who is the animal anyway?
Keep animals away from the circus.
Advertising Agency: Longplay, São Paulo, Brazil
Creative Director: Fernando Luna
Art Director / Illustrator: Marcel Manzano
Copywriter: Marcel Petroff
Photographer: Getty Images, Esmeralda Hannah
10 comments
Lovely lines.
i love this campaign. great job. juxtaposition is perfect.
This campaign is really good. It touches the heart with the expression on the face of the animals at the right side. On the left side the humorous illustrations mocks the stupidity of human beings. Its an amazing campaign and nothing can be said about the art direction, its absolutely perfect.
Good work guys
On the contrary, very shitty lines.
Add insult to injury then burn the candle at both ends.
:: Put your ears against the ground so i can walk over what you heard::
Thank Gaaaud!! Muah! Muah! Cheers to the whole team!! Keep it coming!!!
Outstanding, sensible, inteligent, amazing, simple and emotional. I love it. One great idea, really.
Wowww, perfect!
Great job!!!
bom trabalho, mas a 'esmerald' (e outros) entrou no site "nesse instante" só pra elogiar, hehehehe, não precisava, assim estraga a brincadeira.
campanha bonita, parabéns.
esse título aqui é o marrom, os outros dois são melhores, e o melhor é o do macaco.
A cracker of a line.
Good work Marcel!
nice copy....