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Published/Aired: 
March 2008
Description: 

He has the memory of an elephant, but his remembrances are no good.
Keep animals away from the circus.

Advertising Agency: Longplay, São Paulo, Brazil
Creative Director: Fernando Luna
Art Director / Illustrator: Marcel Manzano
Copywriter: Marcel Petroff
Photographer: Getty Images, Esmeralda Hannah

Comments (11)

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Highest Rated

AnimaInfrenem's picture
AnimaInfrenem
Activity Score 8

Check out the clown.

It's Dr. Robotnik!

k-rocka's picture
k-rocka
Activity Score 426

Great art work. Terrible line, I'm assuming a bad translation. Should be "But his memories are anything but fond" or something like that.

pamps28's picture
pamps28
Activity Score 16

I kind of like it. But why the split visual? Doesn't seem to add anything.

monicamexico's picture
monicamexico
Activity Score 830

It's okay . . .but yeah, the line needs a lot of work.

but_why's picture
but_why
Activity Score 280

Don't like the split visual either. Surely realness would have added to the impact.

iT-iS-i's picture
iT-iS-i
Activity Score 1721

They couldn't afford that.

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

coolburp's picture
coolburp
Activity Score 45

nice campaign

BFB's picture
BFB
Activity Score 936

Nice idea, line is terrible

federal highway's picture
federal highway
Activity Score 18

decent illustration. that is it.

ogilvyandmenon's picture
ogilvyandmenon
Activity Score 178

rememberances???

copycop's picture
copycop
Activity Score 106

Globally, it could have been better, but it's poorly executed.

The illustrations are ugly. The split visuals doesn't make any sense. The lines use old clichés (man is an animal, bla bla bla).

AnimaInfrenem's picture
AnimaInfrenem
Activity Score 8

Check out the clown.

It's Dr. Robotnik!

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