National Forum for the Defense and Protection of Animals: Elephant

He has the memory of an elephant, but his remembrances are no good.
Keep animals away from the circus.

Advertising Agency: Longplay, São Paulo, Brazil
Creative Director: Fernando Luna
Art Director / Illustrator: Marcel Manzano
Copywriter: Marcel Petroff
Photographer: Getty Images, Esmeralda Hannah

11 comments

k-rocka's picture
k-rocka
428 pencils

Great art work. Terrible line, I'm assuming a bad translation. Should be "But his memories are anything but fond" or something like that.

pamps28's picture
pamps28
16 pencils

I kind of like it. But why the split visual? Doesn't seem to add anything.

monicamexico's picture
monicamexico
830 pencils

It's okay . . .but yeah, the line needs a lot of work.

but_why's picture
but_why
280 pencils

Don't like the split visual either. Surely realness would have added to the impact.

iT-iS-i's picture
iT-iS-i
1721 pencils

They couldn't afford that.

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

coolburp's picture
coolburp
45 pencils

nice campaign

BFB's picture
BFB
941 pencils

Nice idea, line is terrible

federal highway's picture
federal highway
18 pencils

decent illustration. that is it.

ogilvyandmenon's picture
ogilvyandmenon
178 pencils

rememberances???

copycop's picture
copycop
106 pencils

Globally, it could have been better, but it's poorly executed.

The illustrations are ugly. The split visuals doesn't make any sense. The lines use old clichés (man is an animal, bla bla bla).

AnimaInfrenem's picture
AnimaInfrenem
8 pencils

Check out the clown.

It's Dr. Robotnik!

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