National Forum for the Defense and Protection of Animals: Elephant
He has the memory of an elephant, but his remembrances are no good.
Keep animals away from the circus.
Advertising Agency: Longplay, São Paulo, Brazil
Creative Director: Fernando Luna
Art Director / Illustrator: Marcel Manzano
Copywriter: Marcel Petroff
Photographer: Getty Images, Esmeralda Hannah

Comments
Great art work. Terrible line, I'm assuming a bad translation. Should be "But his memories are anything but fond" or something like that.
I kind of like it. But why the split visual? Doesn't seem to add anything.
It's okay . . .but yeah, the line needs a lot of work.
Don't like the split visual either. Surely realness would have added to the impact.
They couldn't afford that.
Add insult to injury then burn the candle at both ends.
:: Put your ears against the ground so i can walk over what you heard::
nice campaign
Nice idea, line is terrible
decent illustration. that is it.
rememberances???
Globally, it could have been better, but it's poorly executed.
The illustrations are ugly. The split visuals doesn't make any sense. The lines use old clichés (man is an animal, bla bla bla).
Check out the clown.
It's Dr. Robotnik!
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