National Express East Coast train line: Escape, 4

Advertising Agency: Dentsu London, UK
Creative Director: Andy Lockley
Art Director: Andy Preston
Copywriter: Joe Williams
Photographer: Flickr
Designer: Winston Archer
Published: December 2008


LeeHarvey's picture
3045 pencils

Funny campaign. Great photography (flickr!)

evansgarcia's picture
14 pencils

so bad!

WillBuller's picture
88 pencils

Its like a joke that's funny the first time, and then gets annoying after you hear it...say...three more times. I like the concept, and I'm sure it could have been extended to different, equally humorous, executions.
Also, I could see this transferring to television pretty well.


never stop exploring.


krautland's picture
3216 pencils

such an old joke. and please get a pro even when attempting to fake an amateur shot. this is just so cluttered and poorly composed.

ragecg's picture
73 pencils

Um... does one have to be English to get this or?

There is no quickly obvious photographic alteration, so a difference in the images is out of the question before I move my eyes to the next product poster on the wall.

Such a shame really.

Poor execution:(

elnietodeNicho's picture
360 pencils

the first ones of these where way better... these are just the same ads in different shots.

corre's picture
196 pencils

I like funny. It made me chuckle, a little. But it's all due to the copy, I think the execution lacks something. Something about the photo.
(I'm glad the brussel sprouts are in it though)

capywriter's picture
5509 pencils

suspiciously the exact same idea as these (who were published about a year ago)

In fact both concepts are done by the same copy and AD, but for a different client at a different agency... Sorry guys, the first campaign was way better. You should have sticked to that...

LeeHarvey's picture
3045 pencils

Wow, real 'one-trick-ponies', these guys!

Guest's picture

should be ashamed

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