National Disaster Search Dog Foundation: Rubble, 3
Sometimes human eyes aren't enough.
To donate please visit searchdogfoundation.org
Advertising Agency: Y&R New York, USA
Art Director: Jason Nitti
Copywriter: Neel Williams
Creative Directors: Guillermo Vega, Icaro Doria, Richard Butt
Executive Creative Directors: Ian Reichenthal, Scott Vitrone
Art Buyer: Helen O'Neill
24 Comments
Singing Rabbit.....J12
Man Mom.....F17
Never thought I'd witness the serious side of the "candy boys."
Lovely work!
Gold lion....... L 22
Fabriano A4
Vitamin B6
Sorry, as always, almap has done it before!
http://adsoftheworld.com/media/print/volkswagen_golf_tracking
Don't be sorry, there was no L 22 box on this ad...
I like it !!!!!!
coooooooool
very, very nice work!!!
NICE
LOL.
Nice; Same technique as the Volkswagen cannes lion winner ad
http://adsoftheworld.com/media/print/volkswagen_golf_tracking
kind of similar but not too. this is still great, smart work.
Nice idea, and no it hasn’t been done.
Yes, the VW ad and this one both use a grid. If that’s the measure of whether an idea has been done before, than the VW print is a rip-off of Stuffit Deluxe because it uses dozens of small pictures.
I love it--this is wonderful.
I can't decide if I'd have liked to see a little "ah-ha!" moment when you track the coordinates. Now, you see nothing but rubble where the person is, and I was looking for a small sign of life. Just something to show me that, no matter where I looked, I would have missed the signs. But then again, the dog's nose can smell through the rubble... I can't decide if it would make the ad better for me or not.
the ads are good, teenie. don't lose any sleep over them.
Come on!! Are you guys serious?????
bad ad.
Good copy.
Not for me.
DONE daana done DONE, how many time i hv to say man?
before doing the ad for upload or entry, pls open your eyes, ears, and ur back also.
Must be a huge Y&R client that one. Shame on you Scott and Ian, looks like scamming isn't beneath you afterall.
Nice idea, and no it hasn’t been done.
Yes, the VW ad and this one both use a grid. If that’s the measure of whether an idea has been done before, than the VW print is a rip-off of Stuffit Deluxe because it uses dozens of small pictures.
dude its has been done by VW its the same idea, not the grid, the tranking idea.
El que sabe, sabe arte. El que no, es redactor.
Tracking isn't an idea. It's a device borrowed from maps.
Both ads use this "device" to communicate different "ideas"...dude.