National Disaster Search Dog Foundation: Rubble, 3

Sometimes human eyes aren't enough.
To donate please visit searchdogfoundation.org

Advertising Agency: Y&R New York, USA
Art Director: Jason Nitti
Copywriter: Neel Williams
Creative Directors: Guillermo Vega, Icaro Doria, Richard Butt
Executive Creative Directors: Ian Reichenthal, Scott Vitrone
Art Buyer: Helen O'Neill

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24 comments

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Singing Rabbit.....J12

Man Mom.....F17

Never thought I'd witness the serious side of the "candy boys."

Lovely work!

pork_eater's picture
pork_eater
658 pencils

Gold lion....... L 22

Guest's picture
Guest

Fabriano A4

sneakyhands's picture
sneakyhands
1857 pencils

Vitamin B6

Guest's picture
Guest

Sorry, as always, almap has done it before!

http://adsoftheworld.com/media/print/volkswagen_golf_tracking

pork_eater's picture
pork_eater
658 pencils

Don't be sorry, there was no L 22 box on this ad...

Guest's picture
Guest

I like it !!!!!!

Guest's picture
Guest

coooooooool

Guest's picture
Guest

very, very nice work!!!

Guest's picture
Guest

NICE

Guest's picture
Guest

LOL.

Guest's picture
Guest

Nice; Same technique as the Volkswagen cannes lion winner ad

http://adsoftheworld.com/media/print/volkswagen_golf_tracking

Guest's picture
Guest

kind of similar but not too. this is still great, smart work.

Guest's picture
Guest

Nice idea, and no it hasn’t been done.
Yes, the VW ad and this one both use a grid. If that’s the measure of whether an idea has been done before, than the VW print is a rip-off of Stuffit Deluxe because it uses dozens of small pictures.

teenie's picture
teenie
1894 pencils

I love it--this is wonderful.

I can't decide if I'd have liked to see a little "ah-ha!" moment when you track the coordinates. Now, you see nothing but rubble where the person is, and I was looking for a small sign of life. Just something to show me that, no matter where I looked, I would have missed the signs. But then again, the dog's nose can smell through the rubble... I can't decide if it would make the ad better for me or not.

Guest's picture
Guest

the ads are good, teenie. don't lose any sleep over them.

Guest's picture
Guest

Come on!! Are you guys serious?????

Guest's picture
Guest

bad ad.
Good copy.

Guest's picture
Guest

Not for me.

adster's picture
adster
34 pencils

DONE daana done DONE, how many time i hv to say man?
before doing the ad for upload or entry, pls open your eyes, ears, and ur back also.

Guest's picture
Guest

Must be a huge Y&R client that one. Shame on you Scott and Ian, looks like scamming isn't beneath you afterall.

Guest's picture
Guest

Nice idea, and no it hasn’t been done.
Yes, the VW ad and this one both use a grid. If that’s the measure of whether an idea has been done before, than the VW print is a rip-off of Stuffit Deluxe because it uses dozens of small pictures.

Ivancette's picture
Ivancette
152 pencils

dude its has been done by VW its the same idea, not the grid, the tranking idea.

El que sabe, sabe arte. El que no, es redactor.

Guest's picture
Guest

Tracking isn't an idea. It's a device borrowed from maps.

Both ads use this "device" to communicate different "ideas"...dude.

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