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Published/Aired: 
January 2009
Description: 

Sometimes human eyes aren't enough.
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Advertising Agency: Y&R New York, USA
Art Director: Jason Nitti
Copywriter: Neel Williams
Creative Directors: Guillermo Vega, Icaro Doria, Richard Butt
Executive Creative Directors: Ian Reichenthal, Scott Vitrone
Art Buyer: Helen O'Neill

Comments (12)

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Highest Rated

Guest's picture
Guest

Nice idea, and no it hasn’t been done. Yes, the VW ad and this one both use a grid. If that’s the measure of whether an idea has been done before, than the VW print is a rip-off of Stuffit Deluxe because it uses dozens of small pictures.

Guest's picture
Guest

nice.

jorj's picture
jorj
Activity Score 638

I did not get it: F1

slip's picture
slip
Activity Score 919

Very good work :)

SJB

Guest's picture
Guest

Icaro is getting good in advertising...

rodrigo champ's picture
rodrigo champ
Activity Score 82

done!!

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I agree.

This is done, very well! Almost impeccably.

Guest's picture
Guest

Very similar to a VW campaign from Almap/BBDO.

no_user's picture
no_user
Activity Score 125

I agree. It won Cannes last year.

Guest's picture
Guest

truchazo !!!

Guest's picture
Guest

seen before

adster's picture
adster
Activity Score 34

DONE DAANA DONE DONE

Guest's picture
Guest

Nice idea, and no it hasn’t been done. Yes, the VW ad and this one both use a grid. If that’s the measure of whether an idea has been done before, than the VW print is a rip-off of Stuffit Deluxe because it uses dozens of small pictures.

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