National Council on Problem Gambling: Joker
Is your life on the cards?
Gambling helpline
Advertising Agency: McCann Erickson, Singapore
Creative Director: Ng Tian It
Art Director/Typographer: Bob Tay
Copywriter: Peter Engelbrecht
Illustrator: Simon Ng
Is your life on the cards?
Gambling helpline
Advertising Agency: McCann Erickson, Singapore
Creative Director: Ng Tian It
Art Director/Typographer: Bob Tay
Copywriter: Peter Engelbrecht
Illustrator: Simon Ng
24 Comments
I like these. Great AD. Just don’t like the line.
Was it originally written in English or could something have been lost in translation? I agree - nice ad, bad line.
yea, bad line, great visual.
"Are you lost in the shuffle?"
not sure, but I may have subconsciously ripped that off from a similar ad with the same message.
english is singapore's national language. but they hire mostly foreigners. so it might not be the writer's first language.
The clever visual says it all, succinctly.
So, it doesn't need the quippy line.
>>>> That's not an ad. THIS is an ad.
i don't think anyone's objecting to the line being straight. (i prefer straight lines with visual solutions.) it's more that it's awkwardly written.
I meant it doesn't need a line at all.
>>>> That's not an ad. THIS is an ad.
Just the contact.. this Is really powerfulª
A: McCann-Erickson Singapur
CD: Ng Tian It
AD: Bob Tay
CW: Peter Engelbrecht
I: Simon Ng
Typo: Bob Tay
Asia Pacific Advertising Festival (AP AdFest), 2007 (Bronze) for Campaign for Poster in Conventional space
Asia Pacific Advertising Festival (AP AdFest), 2007 (The Best Use of Illustration) for Print Craft
Cannes Lions - International Advertising Festival, 2007 (Silver Lion Campaign) for Public Awareness Messages
http://www.elmaaltshift.com
Thanks a lot!
WOW!!!!!!!! I love them all.
FER.
thumbs up
really clever campaign, I like it a lot.
this is gonna win something for sure, i love the illustrations and the artdirection.
hats off to the illustrator!
pretty.
Well done. Such a simple visual device. But like everyone else, the line hurts it. Is that an actual expression in Singapore? because I've never heard it before.
wow... amazing
That´s it... Amazing! Congrats!!
FANTASTIC!!!
Lovely art direction... Top quality!!!
GOLD FOR ME !!! GREAT JOB!
deal with it
deal with it could be a good line, depends how you want to approach your audience?
OMG, most people would probably didn't see the 'full' picture! It's supposed to be a playing card, no???
Also, the LINES are there probably to 'help' the message stand out. Try imagine/reading the 2 phrases with out the line:
would you notice the message?
Other thing, NG is probably the last name of those "Vietnamese" (shorten from "Nguyen" =).