National Council on Problem Gambling: Joker

Is your life on the cards?
Gambling helpline

Advertising Agency: McCann Erickson, Singapore
Creative Director: Ng Tian It
Art Director/Typographer: Bob Tay
Copywriter: Peter Engelbrecht
Illustrator: Simon Ng

Is your life on the cards?
Gambling helpline

Advertising Agency: McCann Erickson, Singapore
Creative Director: Ng Tian It
Art Director/Typographer: Bob Tay
Copywriter: Peter Engelbrecht
Illustrator: Simon Ng

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24 comments

Sharp's picture
Sharp
216 pencils

I like these. Great AD. Just don’t like the line.

teenie's picture
teenie
1894 pencils

Was it originally written in English or could something have been lost in translation? I agree - nice ad, bad line.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

yea, bad line, great visual.

"Are you lost in the shuffle?"

not sure, but I may have subconsciously ripped that off from a similar ad with the same message.

Spanky's picture
Spanky
4898 pencils

english is singapore's national language. but they hire mostly foreigners. so it might not be the writer's first language.

Rog's picture
Rog
6094 pencils

The clever visual says it all, succinctly.
So, it doesn't need the quippy line.

>>>> That's not an ad. THIS is an ad.

Spanky's picture
Spanky
4898 pencils

i don't think anyone's objecting to the line being straight. (i prefer straight lines with visual solutions.) it's more that it's awkwardly written.

Rog's picture
Rog
6094 pencils

I meant it doesn't need a line at all.

>>>> That's not an ad. THIS is an ad.

KDadá's picture
KDadá
106 pencils

Just the contact.. this Is really powerfulª

firat's picture
firat
101 pencils

A: McCann-Erickson Singapur
CD: Ng Tian It
AD: Bob Tay
CW: Peter Engelbrecht
I: Simon Ng
Typo: Bob Tay

Asia Pacific Advertising Festival (AP AdFest), 2007 (Bronze) for Campaign for Poster in Conventional space
Asia Pacific Advertising Festival (AP AdFest), 2007 (The Best Use of Illustration) for Print Craft
Cannes Lions - International Advertising Festival, 2007 (Silver Lion Campaign) for Public Awareness Messages

ivan's picture
ivan

Thanks a lot!

Ivan Raszl, admin of AotW

fersvax's picture
fersvax
1237 pencils

WOW!!!!!!!! I love them all.

FER.

ADict's picture
ADict
88 pencils

thumbs up

VanWilde's picture
VanWilde
15 pencils

really clever campaign, I like it a lot.

justpassingby's picture
justpassingby
1368 pencils

this is gonna win something for sure, i love the illustrations and the artdirection.

addyhoch10's picture
addyhoch10
2592 pencils

hats off to the illustrator!

deep_tracy's picture
deep_tracy
588 pencils

pretty.

AbbaSez's picture
AbbaSez
104 pencils

Well done. Such a simple visual device. But like everyone else, the line hurts it. Is that an actual expression in Singapore? because I've never heard it before.

Stigset's picture
Stigset
1456 pencils

wow... amazing

Joe76's picture
Joe76
772 pencils

That´s it... Amazing! Congrats!!

Beatboxer's picture
Beatboxer
1519 pencils

FANTASTIC!!!

Lovely art direction... Top quality!!!

SARAG's picture
SARAG
22 pencils

GOLD FOR ME !!! GREAT JOB!

Guest's picture
Guest

deal with it

Guest's picture
Guest

deal with it could be a good line, depends how you want to approach your audience?

Guest's picture
Guest

OMG, most people would probably didn't see the 'full' picture! It's supposed to be a playing card, no???

Also, the LINES are there probably to 'help' the message stand out. Try imagine/reading the 2 phrases with out the line:
would you notice the message?

Other thing, NG is probably the last name of those "Vietnamese" (shorten from "Nguyen" =).

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