National Council on Problem Gambling: Diamond
Is your life on the cards?
Gambling helpline
Advertising Agency: McCann Erickson, Singapore
Creative Director: Ng Tian It
Art Director/Typographer: Bob Tay
Copywriter: Peter Engelbrecht
Illustrator: Simon Ng
Is your life on the cards?
Gambling helpline
Advertising Agency: McCann Erickson, Singapore
Creative Director: Ng Tian It
Art Director/Typographer: Bob Tay
Copywriter: Peter Engelbrecht
Illustrator: Simon Ng
8 Comments
If I got the same brief, I don't think I could've come up with this ad.
Hats off to all those involved.
I can totally relate to the story because one of my dear friends was a compulsive and chronic gambler. And I happened to witness his downward spiral. I mean that guy in the middle pointing a gun against his head? That is just disturbingly so true...
What a powerful piece of communication. The line feels a tad redundant and "punny", but still belongs in the ad.
With you re the redundant line JPL.
I don't think it needs it at all.
The visual says it all, beautifully.
>>>> That's not an ad. THIS is an ad.
Kill the line. I can live with that. Still powerful.
Yeah, the line is off the mark but that artwork is amazing.
Whoa! Whoa! Card please... (the big idea - force it on the damn card)
That's what I call art direction. Great idea, beautiful execution.
Wonderful piece of Art! Estupendo!
Wow!! brilliant execution...