National Council on Problem Gambling: Diamond

Is your life on the cards?
Gambling helpline

Advertising Agency: McCann Erickson, Singapore
Creative Director: Ng Tian It
Art Director/Typographer: Bob Tay
Copywriter: Peter Engelbrecht
Illustrator: Simon Ng

Is your life on the cards?
Gambling helpline

Advertising Agency: McCann Erickson, Singapore
Creative Director: Ng Tian It
Art Director/Typographer: Bob Tay
Copywriter: Peter Engelbrecht
Illustrator: Simon Ng

8 comments

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

If I got the same brief, I don't think I could've come up with this ad.
Hats off to all those involved.
I can totally relate to the story because one of my dear friends was a compulsive and chronic gambler. And I happened to witness his downward spiral. I mean that guy in the middle pointing a gun against his head? That is just disturbingly so true...
What a powerful piece of communication. The line feels a tad redundant and "punny", but still belongs in the ad.

Rog's picture
Rog
6094 pencils

With you re the redundant line JPL.
I don't think it needs it at all.
The visual says it all, beautifully.

>>>> That's not an ad. THIS is an ad.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Kill the line. I can live with that. Still powerful.

griffin7's picture
griffin7
76 pencils

Yeah, the line is off the mark but that artwork is amazing.

I think Im good tats why Im here's picture
I think Im good...
48 pencils

Whoa! Whoa! Card please... (the big idea - force it on the damn card)

adadict's picture
adadict
49 pencils

That's what I call art direction. Great idea, beautiful execution.

Joe76's picture
Joe76
772 pencils

Wonderful piece of Art! Estupendo!

yudi's picture
yudi
255 pencils

Wow!! brilliant execution...

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