National Council on Problem Gambling: Ace

Is your life on the cards?
Gambling helpline

Advertising Agency: McCann Erickson, Singapore
Creative Director: Ng Tian It
Art Director/Typographer: Bob Tay
Copywriter: Peter Engelbrecht
Illustrator: Simon Ng

Is your life on the cards?
Gambling helpline

Advertising Agency: McCann Erickson, Singapore
Creative Director: Ng Tian It
Art Director/Typographer: Bob Tay
Copywriter: Peter Engelbrecht
Illustrator: Simon Ng

11 comments

Ravages's picture
Ravages
842 pencils

If it came to this, would the target listen?
Just wonderin' out loud...

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

It's very tough talking sense into an addict no matter what stage. I think the point is to get to him or those around him before it comes to this. It's a learned bahavior. You can unlearn it.

Ravages's picture
Ravages
842 pencils

Perhaps so. Perhaps. Now, the question is, would the person listen? The thing about gambling is, after the first few tries, one's gambling to recover what one's lost. So if it's the person's life (and all such definitions of it) on stake...would the person stop?

Ah, screw it. I am sure some people will like this ad, and some might even think a little more about their choices.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

i'm lovin' it.

k-rocka's picture
k-rocka
428 pencils

I'm having a hard time seeing the relevance of the playing card execution. I feel the artwork was created to support the line, when it should be the other way around.

KDadá's picture
KDadá
106 pencils

This is the weakest one of the whole campaign. In the other pieces the Line doesn't play a relevant role at all!...In this one it might be helpful. Over all this is a really good ad!

manuk_esquimal's picture
manuk_esquimal
26 pencils

bravo!!!

oshe's picture
oshe
852 pencils

really rally good, very nice, good copy, excellent
graphic

··o.s.h.e··

futura's picture
futura
148 pencils

nice one

no-ideas-original's picture
no-ideas-original
106 pencils

Fantastic adverts!!

Joe76's picture
Joe76
772 pencils

Excelente!

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