National Council Against Smoking: Taxi van
Agency: Lowe Bull, Johannesburg, South Africa
Creative Director: Gareth Lessing
Art director: Adam Livesey
Copywriter: Matthew Brink
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11 Comments
a little bit forced, but sometimes i love to force a bit!
there´s is nothing like pushing the limits!
is there life before death?
reply to d ad - because this is written in bold, big letters which comes in my way while on th road!
im not sure whether i like it actually
~ old habits die hard, older ones never do ~
this one is the faraway one, cause in Sth Africa these are taxis! the others are much more to the point!
is there life before death?
Don't like it much.
Although, do they get a lot of that happening in South Africa? Because if people escaping taxis without paying was a genuine problem over there, then I like the ad a whole lot more.
Fail Harder.
drizae, you're right. If we think that way, it does make sense.
No, let me explain. These taxis are renowned for moving at high speeds. They also stop anywhere, and I mean ANYWHERE (no allocated drop off zones), to let a passenger off... and then they zoom off again at top speed... So - you need to get out quick. Although if you ask many S.Africans, just being in one of these is dangerous - they 'cause many accidents!
good but done before by TBWA\THAILAND a few years ago. that campaign shared the same concept and executions for even the same product. will try to find the images to share.
It's not the same as a cigeratte warning. You have to be a chain smoker for several decades before you can die, so the comparison just doesn't work.
Desi
www.DesiCreative.com
if you jump from a running taxi you can stay alive eighter!
is there life before death?
Only problem with this is it gives the reader a way out.
If you're going to ignore a warning of death on a cigarette pack, when the time comes to jump out of a moving taxi you'll probably ignore that too.
5/10
Doin' it for the points
I think it a good campaign: it just shows how amazingly absurd it is, that we have to put notes like this on a cigarette packet because it should be obvious to everyone. So it does make a point, eventhough there's a rub in it cause stepping in front of a bus or jumping out of a moving car/taxi kills you imideatly while smoking kills you slowly and not even everyone who does it (my grandpa is 96 and he smoked for 45 years...). But I like it.