National Committee Against Tobacco: Victory, 2
Each not lit cigarette is a victory. World No Tobacco Day 31 May 2009.
Advertising Agency: Euro RSCG 360
Copywriter: Caroline Ribemont
Art Director: Antoine Paufichet
Photograph: Olivier Passerat
Retouch Studio: Spark link
Retoucher: Remi Régat
12 Comments
Ummm... This ad kinda makes me want to smoke. It would be nice to see if the tobacco industry funded these ads, because they make you long for the guys (and girl in the other) to fill the void between their fingers with a lit cigarette. Don't like these, but I hate most anti-tobacco ads.
...
well said
shahid
mmm nop creo que no funciona....
this is the most brilliant ad, i have ever seen on anti smoking.
Very well done.
como exfumadora me identifico...
pleasedont smoke and dont make bad ads
bravo antoine et caroline
I still believe the idea is nice
outsmart me, if you can
The copy writing lacks....why not "Each UNlit cigarette is a victory." Sounds more natural.....photo looks like it was shot in a dingy motel too....
r u tryin to stop selling cigarette or tryin to remind viewers that someone should have a cigarette after sex?
this ad might encourage the whole wrold to go for a cigarette after each time one have sex.
please don't smoke and dont produce garbage.
shahid
What has the peace symbol got to do with victory?
lol! smokes after sex.