National Committee Against Tobacco: Victory, 2

Each not lit cigarette is a victory. World No Tobacco Day 31 May 2009.

Advertising Agency: Euro RSCG 360
Copywriter: Caroline Ribemont
Art Director: Antoine Paufichet
Photograph: Olivier Passerat
Retouch Studio: Spark link
Retoucher: Remi Régat

12 comments

proverbialthought's picture
proverbialthought
278 pencils

Ummm... This ad kinda makes me want to smoke. It would be nice to see if the tobacco industry funded these ads, because they make you long for the guys (and girl in the other) to fill the void between their fingers with a lit cigarette. Don't like these, but I hate most anti-tobacco ads.

shahidali's picture
shahidali
4071 pencils

well said

shahid

CABAZORRO's picture
CABAZORRO
354 pencils

mmm nop creo que no funciona....

pankajadsoftheworld's picture
pankajadsoftheworld
433 pencils

this is the most brilliant ad, i have ever seen on anti smoking.

Very well done.

Guest's picture
Guest

como exfumadora me identifico...

Guest's picture
Guest

pleasedont smoke and dont make bad ads

Guest's picture
Guest

bravo antoine et caroline

Notorious's picture
Notorious
631 pencils

I still believe the idea is nice

outsmart me, if you can

partially_impartial's picture
partially_impartial
91 pencils

The copy writing lacks....why not "Each UNlit cigarette is a victory." Sounds more natural.....photo looks like it was shot in a dingy motel too....

shahidali's picture
shahidali
4071 pencils

r u tryin to stop selling cigarette or tryin to remind viewers that someone should have a cigarette after sex?
this ad might encourage the whole wrold to go for a cigarette after each time one have sex.
please don't smoke and dont produce garbage.

shahid

Guest's picture
Guest

What has the peace symbol got to do with victory?

weedtweed's picture
weedtweed
62 pencils

lol! smokes after sex.

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