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Published/Aired: 
January 2013
Description: 

Shortly after winning the NCA account early last year we immediately saw an opportunity to separate them from the rest of the cheer association pack. While everyone else focused on the glamour and glitz of cheerleading, we decided to focus on the athletes themselves and the hard work they put in to make it all look so easy. After all, the National Cheerleaders Association is here to turn athletes into better cheerleaders. And that process involves more grit than glitter.

The work is worth it.

Advertising Agency: Firehouse, Dallas, USA
Creative Director: Tripp Westbrook
Art Director: Ryan Smith
Copywriter: Greg Hunter
Photographer: Demond Meek

Comments (3)

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Highest Rated

chihirokiss's picture
chihirokiss
Activity Score 74

so-and-so

Spanky's picture
Spanky
Activity Score 4899

To be fair, I'm sure it's hard to make cheerleading exciting. But this doesn't quite do it.

kleenex's picture
kleenex
Activity Score 43371

Does not work.

chihirokiss's picture
chihirokiss
Activity Score 74

so-and-so

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