National Book Tokens: Spike
Because every book nut is different.
Give everyone their favourite book with the only voucher accepted at bookshops everywhere.
Advertising Agency: Farm, London, UK
Creative Director: Owen Lee
Art Director: Kevin Colquhoun
Copywriter: Gregor Findlay
Illustrator: Christina Drejenstam
Photographer: Richard Mountney
Image Manipulation: Richard Bagley
Published: November 2008
8 Comments
no
Al ver la imagen, pensé que me hablarían de moda.
O de una nueva biblioteca donde te cortan el cabello gratis.
Me gusta como responden gráficamente los libros, pero quizás el texto no ayuda.
http://javoramirez.wordpress.com/
Chief Creative Director Nexus BBDO
for a target who must visualize their story 100% of the time, these visuals lack imagination. beyond that, i am now aware that the tokens exist and are accepted at bookstores. i have no idea why, or where to get them. also, using the term 'book nut' feels insulting. remember, your target is no stranger to descriptive copy.
They look like fish. No concept and bad illustration, the perfect mix for failure.
www.storytellerscreative.com
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CRRRRRRRRRRRRRAP!
you forgot a few "A's"
My, aren't we perceptive Edward.
ad is crap.
*****
SJB
you sound like an asshole....
your my new BFF!