National Book Tokens: Spike

Because every book nut is different.
Give everyone their favourite book with the only voucher accepted at bookshops everywhere.

Advertising Agency: Farm, London, UK
Creative Director: Owen Lee
Art Director: Kevin Colquhoun
Copywriter: Gregor Findlay
Illustrator: Christina Drejenstam
Photographer: Richard Mountney
Image Manipulation: Richard Bagley

November 2008


Crisp One's picture
Crisp One
2005 pencils


Javier Ramírez's picture
Javier Ramírez
1243 pencils

Al ver la imagen, pensé que me hablarían de moda.
O de una nueva biblioteca donde te cortan el cabello gratis.
Me gusta como responden gráficamente los libros, pero quizás el texto no ayuda.

Chief Creative Director Nexus BBDO

sneakyhands's picture
1857 pencils

for a target who must visualize their story 100% of the time, these visuals lack imagination. beyond that, i am now aware that the tokens exist and are accepted at bookstores. i have no idea why, or where to get them. also, using the term 'book nut' feels insulting. remember, your target is no stranger to descriptive copy.

STRTLRS's picture
1601 pencils

They look like fish. No concept and bad illustration, the perfect mix for failure.

I think, therefore... yeah.

Guest commenter's picture
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Crisp One's picture
Crisp One
2005 pencils

you forgot a few "A's"

slip's picture
919 pencils

My, aren't we perceptive Edward.

ad is crap.



Crisp One's picture
Crisp One
2005 pencils

you sound like an asshole....

your my new BFF!

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