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National Blood Centre: Red ink

National Blood Centre: Red ink
Your rating: None Average: 3.9 (10 votes)

Agency: Dentsu Malaysia
Executive Creative Director: SP Lee
Art Director: KC Aui
Copywriter: Chan Woei Hern

15 Comments

Tero Ylitalo's picture 378 pencils

Mind bobbling!

"Creativity does not equal sales"

Guest's picture

Is the trick in the blood getting faint?
I don't get this one

Guest's picture

DONE...years ago in tv.

Guest's picture

Sorry, but I´ve seen this idea a hundred times before.

Guest's picture

it's time people started appreciating art, rather than just criticise it...so u saw it on TV, but how many times have you actually gone and contributed blood? this ad is a perfect reminder, so go ahead and congratulate the guy who did it....give credit man, give credit....what say, whitespace?

whitespace's picture 2055 pencils

erm... I don't like the font? hahahaha

I'm a blood donor myself... this ad does nothing for me. :) I prefer the very thin red cross ad.

Guest's picture

well at least there is an idea. but dont really think its a good one. sorry. people at dentsu malaysia, work harder.

Rusio's picture 326 pencils

I don`t remember the exact year maybe 2004-2005 in cannes won a Blood Donation Ad from South Africa. The headline was written with blood, it said soomething like this:

SEE, LOOSING BLOOD FOR A GOOD CAUSE IS NOT BIG DEAL.

ivan's picture
pindaro's picture 538 pencils

the felt is running out of ink.

Maitredeslettres's picture 179 pencils

Well, it reminds me of this "Donate Blood" ad that ran with the words SOS written exactly the same way.

tidbitz

________________________________________________
::Imagination is intelligence with an erection::

sheetalz's picture 148 pencils

idea is gr8!
but execution is poor. font has to be expressive (like actually written by blood)

MADE in the USA's picture 434 pencils

So many complain when an idea mirrors another, it’s hard to say it would have been better in blood.
I personally think it would be better in blood looking copy.

The message is solid “give, or there will be a shortage”. Good Job.

<<>><<>>

Ruch's picture

Havent seen similar stuff before. And my instant reaction was 'WOW'...

ADRIAN STEALER's picture 28 pencils

Simplicity is good advertising. This so simple it simply bores.

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