National Association for the Blind: Donate eyes, magazine cut-out

Advertising Agency: DDB Mudra, India
Creative Directors: Rajeev Raja, Nilanjan Dasgupta
Art Director: Jeetendra Sangurdekar
Copywriter: Faraz Alam
Illustrator: Jeetendra Sangurdekar
Photographer: Avadhut Hembade

December 2008


Guest's picture

Nice idea!

Guest's picture

no comprendy

Guest's picture

done b4

Javier Ramírez's picture
Javier Ramírez
1243 pencils

Bastante bueno

Chief Creative Director Nexus BBDO

dadada's picture
1720 pencils


Everybody is creative, be yourself.

Guest's picture

Made in brazil about 10 years ago.

Muneer Bhatti's picture
Muneer Bhatti
146 pencils

dear sorry to say but creatives inspires with references, if this is made in brazil 10 years ago, i agree but may b this is stronger then brazil's ad, anywaz i like it.

Dev Kumar's picture
Dev Kumar
834 pencils

Brilliantly concieved and executed...

bad astronaut's picture
bad astronaut
544 pencils

can you really donate eyes?

Guest's picture

Why showing girl's image twice in the top-right frame?

ivan's picture

Haha! Busted! :)

KbxAdz's picture
941 pencils

yep nothing says it's a scam like such a massive error in the layout. But hey this site isn't only about published/released work. Just look at the idea and anyway it doesn't say anywhere that it is published (oops just took a retake, they have mentioned it as published, in that case, it's either a big goof up on teh part of the production/art person, so ya u can call it scam, maybe) so it can't really be called a scam. Scam are those ideas that are ENTERED in shows despite not being real client work. THis site should be and IS, i suppose, more about seeing ideas, not jsut real work, but all ideas. It's good. A bit expensive though requiring three pages, but good.

You Are What You Expect

Guest's picture

Yeah.. i noticed that too. It's a scam then I guess.
Pity, I quite like the idea.

Guest's picture

that's the same thing I thought :S!...

rolling.stone's picture
2740 pencils

I really could not understand the meaning / purpose of showing twice girl image in top right frame

whether it is scam or real perhaps cant say

but Idea is really good.


~ Quite obviously, I have gathered no moss ! ~

BobAdaholic's picture
44 pencils

since its not a print or billboard.
the act of showing twice girl image is to show us, the audience the motion, by which the insight comes out

Guest's picture

Would have been even nicer the other way around.

funky_frogii's picture
2536 pencils

i second that..

Infected by a virus called CREATIVE | "And ya I Love Everything" |

Wordnerd's picture
6692 pencils

totally agree on that. but as someone already spotted it's a scam anyway.

i don't think the whole thing works. if the eyes were really cut out the first ad wouldn't look so nice

just write's picture
just write
653 pencils

good idea... well executed...

madboy's picture
34 pencils

Good idea... very bad executed...
Why showing girl's image twice in the top-right frame?..

GSR's picture
38 pencils

Good Idea....but Fake Execution!

CurryJ's picture
955 pencils

"BobAdaholic | Tue, 2009-08-18 10:50

since its not a print or billboard.
the act of showing twice girl image is to show us, the audience the motion, by which the insight comes out"

I totally agree with the above comment...would not be possible to show the transition without showing the girl's image twice.

I think; therefore I am

Guest's picture

that's corect. but look at the second "girl frame". under the girl, it's... surprise, the girl again. so, it's fake. I was wondering how much work would it take to fit the eyes from the two pictures really nice. but it looks like they chose to fake it instead of working it. the idea it's pretty nice though.

tridipnandi's picture
220 pencils


Guest's picture

Good idea but SCAM.. well understood... :-)

tanvir hassan raju's picture
tanvir hassan raju
419 pencils

Just AWSOME...beautiful idea and execution....


Guest's picture

It's an OK (not awesome) idea but bloody desperate scam effort! It's time to spread the news out, just like those scammers in Doha.

Guest's picture

very old idea

shahid.h's picture
256 pencils

so the little gurl donated her eyes to the old the gurl must have wriiten a will of donation, and she must have died before a donation could have happened....i mean its quite possible but kinda wierd as an idea, i guess, reverse could have been more encouraging and hopeful...

tanvir hassan raju's picture
tanvir hassan raju
419 pencils

bro...i think..actually u've unconsciously reversed the idea.....the idea is as simple as it look like....meanz..the old lady had donated her eyes after that this little innocent girl is now enjoying the visual world:)


Guest's picture

realy good idea

Muneer Bhatti's picture
Muneer Bhatti
146 pencils

good concept

sunilcreates's picture
166 pencils

wow! excellent!

Guest's picture

luv it...A-M-A-Z-I-N-G...

Dreambang's picture
239 pencils

it could be much more appealing if they use old lady first and little girl second.. but anyway ..
Good one..

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