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Donate eyes, magazine cut-out

Agency: 
Published/Aired: 
December 2008
Description: 

Print advertisment created by DDB, India for National Association for the Blind, within the category: Public Interest, NGO.

Advertising Agency: DDB Mudra, India
Creative Directors: Rajeev Raja, Nilanjan Dasgupta
Art Director: Jeetendra Sangurdekar
Copywriter: Faraz Alam
Illustrator: Jeetendra Sangurdekar
Photographer: Avadhut Hembade

Comments (36)

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Highest Rated

Dreambang's picture
Dreambang
Activity Score 239

it could be much more appealing if they use old lady first and little girl second.. but anyway ..
Good one..

Dang

Guest's picture
Guest

Nice idea!

Guest's picture
Guest

no comprendy

Guest's picture
Guest

done b4

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

Bastante bueno

Chief Creative Director Nexus BBDO

dadada's picture
dadada
Activity Score 1720

excellent!

Everybody is creative, be yourself.

Guest's picture
Guest

Made in brazil about 10 years ago.

Muneer Bhatti's picture
Muneer Bhatti
Activity Score 146

dear sorry to say but creatives inspires with references, if this is made in brazil 10 years ago, i agree but may b this is stronger then brazil's ad, anywaz i like it.

Dev Kumar's picture
Dev Kumar
Activity Score 834

Brilliantly concieved and executed...

bad astronaut's picture
bad astronaut
Activity Score 544

can you really donate eyes?

Guest's picture
Guest

Why showing girl's image twice in the top-right frame?

ivan's picture
ivan

Haha! Busted! :)

KbxAds's picture
KbxAds
Activity Score 943

yep nothing says it's a scam like such a massive error in the layout. But hey this site isn't only about published/released work. Just look at the idea and anyway it doesn't say anywhere that it is published (oops just took a retake, they have mentioned it as published, in that case, it's either a big goof up on teh part of the production/art person, so ya u can call it scam, maybe) so it can't really be called a scam. Scam are those ideas that are ENTERED in shows despite not being real client work. THis site should be and IS, i suppose, more about seeing ideas, not jsut real work, but all ideas. It's good. A bit expensive though requiring three pages, but good.

Guest's picture
Guest

Yeah.. i noticed that too. It's a scam then I guess.
Pity, I quite like the idea.

Guest's picture
Guest

that's the same thing I thought :S!...

rolling.stone's picture
rolling.stone
Activity Score 2741

I really could not understand the meaning / purpose of showing twice girl image in top right frame

whether it is scam or real perhaps cant say

but Idea is really good.

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

BobAdaholic's picture
BobAdaholic
Activity Score 44

since its not a print or billboard.
the act of showing twice girl image is to show us, the audience the motion, by which the insight comes out

Guest's picture
Guest

Would have been even nicer the other way around.

funky_frogii's picture
funky_frogii
Activity Score 2536

i second that..

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Wordnerd's picture
Wordnerd
Activity Score 6692

totally agree on that. but as someone already spotted it's a scam anyway.

i don't think the whole thing works. if the eyes were really cut out the first ad wouldn't look so nice

just write's picture
just write
Activity Score 653

good idea... well executed...

madboy's picture
madboy
Activity Score 34

Good idea... very bad executed...
Why showing girl's image twice in the top-right frame?..

GSR's picture
GSR
Activity Score 38

Good Idea....but Fake Execution!

CurryJ's picture
CurryJ
Activity Score 955

"BobAdaholic | Tue, 2009-08-18 10:50

since its not a print or billboard.
the act of showing twice girl image is to show us, the audience the motion, by which the insight comes out"

I totally agree with the above comment...would not be possible to show the transition without showing the girl's image twice.

================================================
I think; therefore I am

Guest's picture
Guest

that's corect. but look at the second "girl frame". under the girl, it's... surprise, the girl again. so, it's fake. I was wondering how much work would it take to fit the eyes from the two pictures really nice. but it looks like they chose to fake it instead of working it. the idea it's pretty nice though.

tridipnandi's picture
tridipnandi
Activity Score 220

SCAM...SCAM...SCAM...

Guest's picture
Guest

Good idea but SCAM.. well understood... :-)

tanvir hassan raju's picture
tanvir hassan raju
Activity Score 419

Just AWSOME...beautiful idea and execution....

tanvir

Guest's picture
Guest

It's an OK (not awesome) idea but bloody desperate scam effort! It's time to spread the news out, just like those scammers in Doha.

Guest's picture
Guest

very old idea

shahid.h's picture
shahid.h
Activity Score 256

so the little gurl donated her eyes to the old lady...so the gurl must have wriiten a will of donation, and she must have died before a donation could have happened....i mean its quite possible but kinda wierd as an idea, i guess, reverse could have been more encouraging and hopeful...

tanvir hassan raju's picture
tanvir hassan raju
Activity Score 419

bro...i think..actually u've unconsciously reversed the idea.....the idea is as simple as it look like....meanz..the old lady had donated her eyes after death...so that this little innocent girl is now enjoying the visual world:)

tanvir

Guest's picture
Guest

realy good idea

Muneer Bhatti's picture
Muneer Bhatti
Activity Score 146

good concept

sunilcreates's picture
sunilcreates
Activity Score 166

wow! excellent!

Guest's picture
Guest

luv it...A-M-A-Z-I-N-G...

Dreambang's picture
Dreambang
Activity Score 239

it could be much more appealing if they use old lady first and little girl second.. but anyway ..
Good one..

Dang

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