National Advertising Benevolent Society: Adult video swap
All the good media is in the auction.
The NABS Ad Auction is Canada's Largest Charitable media auction. The goal of this campaign was to clear up a popular misconception among media buyers, that the space available in the auction was of lesser quality than the media they would typically purchase.
Advertising Agency: Draftfcb, Toronto, Canada
Creative Director: Robin Heisey
Art Director: Oliver Brooks
Copywriter: Mike Richardson
Photographer: Frank Hoedl
Other additional credits: Sunil Sekhar, Jennifer Davis, Liz Ashworth, Vince Belanger
Published: February 2009