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7 comments

erhanali's picture
erhanali
368 pencils

Too forced.

"Everyday is one short life"

www.erhanali.blogspot.com/

Beatboxer's picture
Beatboxer
1519 pencils

Yep, a bit.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

The whole likening of Nascar racing to boxing is totally uncalled-for and asinine.
Fans of either sport won't appreciate the "forced" association, no doubt.
I love watching boxing on tv. I used to box for years myself. And I find this campaign rather offensive...
This is nothing but a cheap "wordplay", never delving deep into the spectator psyche. Y&R/Chicago did a WONDERFUL Nascar campaign a few years ago. One ad in particular stands out from the rest. It's the one with a guy (an ordinary Nascar fan) proudly holding a tire that came off of a vehicle in a crash during the race. The line said "Suddenly, a souvenir ball seems kind of lame." That, to me, speaks to the heart and soul of the target mentality towards the sport.
This campaign's superficiality, when compared to Y&R's work, does "seem kind of lame"...

DarkSide's picture
DarkSide
1068 pencils

Bad.

Totto's picture
Totto
685 pencils

Not that bad... By the way dint you know that english is is equally spoken in India as hindhi is???

Intelligent ads are the need of the hour.

DarkSide's picture
DarkSide
1068 pencils

No I didn't. You are right.

But the ad is really bad.

theredm's picture
theredm
252 pencils

Nope. Try again.

Seriously, would you advertise the final four of NCAA basketball by calling it a '4-person Texas Hold 'em?' Don't compare sports with other sports.

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