36 Fighters. One Ring.
Advertising Agency: BooneOakley, Charlotte, NC, USA
Creative Directors: John Boone, Dave Oakley
Art Director: Matt Klug
Copywriter: Paul Korel
Photographers: Pat Stuabb, Eric Roch Von Rochsburg
Photo Retouching: sugardigital.com
Published: March 2007
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
7 Comments
Too forced.
"Everyday is one short life"
www.erhanali.blogspot.com/
Yep, a bit.
The whole likening of Nascar racing to boxing is totally uncalled-for and asinine.
Fans of either sport won't appreciate the "forced" association, no doubt.
I love watching boxing on tv. I used to box for years myself. And I find this campaign rather offensive...
This is nothing but a cheap "wordplay", never delving deep into the spectator psyche. Y&R/Chicago did a WONDERFUL Nascar campaign a few years ago. One ad in particular stands out from the rest. It's the one with a guy (an ordinary Nascar fan) proudly holding a tire that came off of a vehicle in a crash during the race. The line said "Suddenly, a souvenir ball seems kind of lame." That, to me, speaks to the heart and soul of the target mentality towards the sport.
This campaign's superficiality, when compared to Y&R's work, does "seem kind of lame"...
Bad.
I comment the comments
Not that bad... By the way dint you know that english is is equally spoken in India as hindhi is???
Intelligent ads are the need of the hour.
No I didn't. You are right.
But the ad is really bad.
I comment the comments
Nope. Try again.
Seriously, would you advertise the final four of NCAA basketball by calling it a '4-person Texas Hold 'em?' Don't compare sports with other sports.